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‘Credibility has never been more important’: Burson’s HS Chung on reputation in the GEO era
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In her first interview since taking the APAC CEO role, Chung explains how generative platforms are changing crisis dynamics and why earned credibility will outweigh media spend.

40 Under 40 2025: Esther Ng, Burson
40 under 40 40 under 40 2025 burson esther ng marcomms singapore By Staff Reporters

At 32, Ng shows how integrated communications can go beyond campaigns, using her skills to deliver results, inspire her team, and support the communities she cares about.

Women to Watch 2025: Jessie Gogan, Burson
advertising apac australia burson jessie gogan leadership marcomms media women to watch women to watch 2025 By Staff Reporters

Gogan is a master at driving growth, fostering inclusive teams, and championing culturally resonant storytelling.

Burson hires Edelman’s Taj Reid as global chief creative officer
burson edelman By Jess Ruderman

Reid replaces Simon Shaw in the role.

Burson launches healthcare-focused AI service
ai burson wpp ai burson healthcare By Diana Bradley

Decipher Health will predict the impact of communications across six therapeutic areas, the WPP firm says.

Burson launches healthcare-focused AI service
ai burson wpp ai burson healthcare By Diana Bradley

Decipher Health will predict the impact of communications across six therapeutic areas, the WPP firm says.

Creative Minds: Basti Chendra on harnessing creativity to transform lives
burson creative minds By Staff Reporters

Burson's regional creative lead champions authenticity and is driven by work that supports others—especially in promoting trans acceptance in the workplace and beyond.

Burson names global digital and intelligence leadership team
analytics burson data digital intelligence wpp By Siobhan Holt

Amongst a slew of other appointments, Joe Peng will take on the role of APAC and greater China head of digital and intelligence.

Burson hires Damion Potter as global chair of public affairs
burson By Diana Bradley

Potter joins from Haleon, where he was VP and global head of policy and government affairs.

Burson launches ahead of schedule
burson wpp By Diana Bradley

Burson—created from the merger of WPP-owned BCW and Hill & Knowlton, which is due to be formally completed on 1 July—launched on June 13, unveiling its new brand identity and client offerings.

BCW, Hill & Knowlton warns staffers to brace for layoffs related to Burson merger
burson By Diana Bradley

The firms have “identified areas in the business where we must eliminate roles, many of which were duplicate,” staffers were told in a memo.

Burson Cohn & Wolfe announces APAC market leaders
apac asia burson leadership market By Faaez Samadi

Newly-merged PR agency selects local leaders from existing talent pool.