Led by seasoned marketing and agency leader Taffy Ledesma from Singapore, Asia Pacific growth is expected to surpass its existing core business in India.
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healthcare
Prominent India-based healthcare agency, Medulla Communications, launches APAC expansion
healthcare
medulla
pharma
praful akali
taffy ledesma
wellness
Klick Health expands in APAC, acquires Ward6 Singapore
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ward6
Deal brings together two independent health marketing agency majors, globally and locally.
What Trump winning the presidency again means for future of healthcare
donald trump
healthcare
In addition to Trump's presidential win, several states voted on key healthcare measures—including 11 abortion measures that will redefine healthcare access in America.
Burson launches healthcare-focused AI service
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burson
healthcare
Decipher Health will predict the impact of communications across six therapeutic areas, the WPP firm says.
Healthcare and offshore betting ads emerge as most violative in ASCI’s Annual Complaints report
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asci
council
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india
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standards
With 85% of objectionable ads coming from digital media, the report also found that online safety continues to be a concern.
Why it’s important to avoid generic healthcare communications
communications
health
healthcare
wpp
GCI Health's Glen Halliwell says that communicating about healthcare in APAC should be tailored to a market’s concerns such as an ageing population, cultural norms, and insurance habits.
Havas debuts Havas Consumer Health targeting OTC health and wellness brands
havas health
healthcare
Dan Weaden will serve as CEO of Havas Consumer Health, with Paul Kinsella stepping in as chief commercial officer.
Panadol chief marketer: How healthcare is ‘hotting up’, consolidating agency partners and why purpose can go ‘too far
healthcare
Tamara Rogers discusses how the global consumer healthcare company turns to holding companies for partnerships and why she won’t spread agency spending 'too thin.'
The CMO's MO: Cigna Healthcare's Larisa Beckhouse on why AI's clinical trials continue
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healthcare
marketing
the cmos mo
thecmosmo
With healthcare under the microscope in a post-pandemic world, marketers face new pressures to evolve and innovate. But with data and diligence it's all possible, shares Cigna Healthcare's APAC CMO.
Working With Cancer’s ‘Big C’ global creative contest opens for entries
agencies
healthcare
media
Campaign devised by Publicis Groupe aims to de-stigmatise cancer in the workplace.
From noise to nuance, the power of 'quiet storytelling' in advertising
healthcare
storytelling
In an era of over hero-fication and overpromises, the art of a more subtle, quieter style of storytelling could be the key to fostering authentic and sincere connections between brands and consumers, shares Ludovica Damonte of The Secret Little Agency.
Global forecast: Pharma and healthcare brands shift their ad strategies
healthcare
pharma
r3
research
Campaign explores how pharma and healthcare brands project the year ahead in spend and media channels—particularly in these trying economic times.
Inside Moderna’s brand refresh
brand refresh
healthcare
The company wants to emphasize its mission to deliver on the promise of mRNA science.
What does the metaverse have in store for the healthcare industry?
healthcare
hylink
How the metaverse can make telehealth more dynamic and ultimately improve post-treatment ‘engagement’.
How a pharma company created an in-house creative team from scratch
australia
healthcare
inhousing
pharma
Unlike many brands that take a hybrid approach, this company is committed to a 100% in-housing model. The GM of marketing tells us how it’s done.
In a post-Roe world, we need to be better at marketing healthcare to women
gender
healthcare
women
Now more than ever we need to speak more bluntly to women about their health and address some painful facts rather than resort to unhelpful typecasts and stereotypes, says a US ad agency head.
St John campaign uses siren song to good effect
australia
healthcare
mullenlowe
A simple, new campaign from 303 MullenLowe aims to reduce the number of non-essential calls that emergency ambulance services receive.
Healthcare marketers won’t be left behind in the metaverse
healthcare
marketers
Marketers were slow to jump on the social-media bandwagon, but it’s a mistake they won’t be repeating when it comes to the metaverse.
Healthcare PR teams are facing a critical talent crunch
edelman
healthcare
sandpiper
weber shandwick
Can healthcare comms be sexy? To crack a serious talent shortage, agency leaders are finding creative ways to make the field more attractive for prospective talent—and looking beyond traditional PR to shop for talent.
Edelman Trust Barometer: Trust in healthcare plummeted amid pandemic
healthcare
trust barometer
A majority of the public worry healthcare has become politicized, and trust in the sector varies depending on income, race and political party.