The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.
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koto
Amazon unveils first brand overhaul in 25 years, led by Koto
amazon
brand refresh
koto
rebrand
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Microsoft's 50th anniversary campaign veers away from nostalgia
koto
microsoft
By
Nikita Mishra
The campaign was done by global design studio Koto and is featured in digital, physical, and live touchpoints.