A chart-led look at Meta, Microsoft, Alphabet and Amazon's $650 billion commitment to AI and what that scale means for advertisers, cloud growth and future revenue models.
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aritificial intelligence
How marketers can stop their brand and budget being buried in AI slop
ai
aritificial intelligence
content
content creation
With forecasts suggesting up to 90% of web content could be AI-generated by 2026, media and fraud experts explain why verification tech alone won’t shield advertisers from the rise of convincing synthetic content.
Why advertisers should be wary of pinning their hopes on AI
ai hype
aritificial intelligence
generative ai
ian whittaker
OpEd: The billions of dollars of tech investments has made the ad world very good at producing bad average or good average content; a dangerous game for an industry paid to be brilliant and stand out.