While DeepSeek's innovations won't directly impact marketers in the near-term, its ripple effects on AI development will greatly accelerate the permeation across the industry over time, writes Vincent Niou.
The APAC VP of data and technology at Essence guides us through the foundational pillars of a data strategy that will help marketers be well-positioned to thrive both today and tomorrow.
Based on current and expected trends programmatic practitioners will see their existing responsibilities shift while new skills become important to develop, according to the senior programmatic and partnerships director at Essence.
From speaking programmatic to understanding measurability, Vincent Niou of Essence Digital details the traits a modern media planner must possess.