Content experience: Everywhere and nowhere
By 2020, AI and UI advancements will set content free from linear imprisonment. Are you 2020-proof?
Choose Campaign site
Cinema and television had a child, and named it digital video
Mystified about how to employ digital video in marketing? Try thinking of it as the love child of old-school cinema and television, growing up in a new-school technology world.
Three gym routines for a leaner, sharper, agile mobile strategy
Endurance training, high-intensity interval training and functional training: These are fitness routines that might (or might not) also be sources of inspiration for mobile marketing, writes Triveni Rajagopal.
A ‘future nostalgia’ mindset will help overcome age bias in marketing
Women in their 40s and above need not be doubtful about adapting to shifts in tech and marketing—all it takes is a recast of how people of all ages can learn off each other, according to Unilever’s digital director.
POE is dead. Long live PPP!
The POE (paid, owned, earned) model no longer fits today's reality, according to Unilever digital marketer Triveni Rajagopal, who advocates a PPP (paid, paid, paid) approach.