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yum brands

Nvidia brings AI to the desktop—what does it mean for marketers?
agentic ai nvidia unilever yum brands By Staff Reporters

Nvidia’s new AI rigs promises to reshape how marketing happens—from speeding up content, to trimming budgets and bringing modelling tools in-house.

Pizza Hut becomes ‘official sponsor of dominoes’
dominos groupm groupm china mindshare Pizza Hut Publicis the work yum brands By Marianne Calnan

The campaign was created by Iris Worldwide.

Yum China hands $400 million media account to Publicis
china groupm KFC Pizza Hut Publicis yum brands By Shawn Lim

EXCLUSIVE: The KFC and Pizza Hut parent-company has ended its 26-year relationship with GroupM in China, becoming the third brand to do so in recent months.

Asia-Pacific Power List 2024: Madhav Nayak, Yum! Brands
apac asia asia pacific cmo marketing power list yum brands By Staff Reporters

Despite fierce regional competition, Nayak has kept the KFC brand relevant and fresh through exciting collaborations and digital transformation.

Yum Brands, Swatch and Dyson put media duties with GroupM China under review
Swatch yum brands By Shawn Lim

EXCLUSIVE: A number of GroupM's most prominent clients in China have placed their long-standing accounts with the agency under review, Campaign understands.

Asia-Pacific Power List 2023: Madhav Nayak, Yum! Brands
apac asia asia pacific cmo marketing power list yum brands By Staff Reporters

Nayak leads marketing for the fast food giant across Greater Asia and some two billion in annual sales with a marketing vision that uses creativity to build distinctive brands that make people's lives more enjoyable and less complicated.

Asia-Pacific Power List 2021: Thomas Chen, Yum China
apac asia asia pacific cmo KFC marketing Pizza Hut power list yum brands By Staff Reporters

After years in fintech marketing, this CMO now leads the digital enhancement of marketing and consumer experience efforts for the forward-thinking fast food giant.

Pie, purpose and pandemic: Pizza Hut's pan-Asia pan-pizza plan
cmo food Pizza Hut yum brands By Surekha Ragavan

Pizza Hut’s APAC chief brand officer Pankaj Batra discusses marketing spend, how the brand spices up its market-specific offerings, learnings from Covid, and his belief that pizza is the ultimate egalitarian food.

Food fight: Mock-meat brands want Asians to rethink what they eat
asia china starbucks yum brands By Rahul Sachitanand

Impossible Foods and Beyond Meat need to fight the pandemic, a heterogeneous market and price-conscious consumers to make a deeper dent in the region.

How to build a healthy online advertising market: FAME 2013
mars yum brands By Benjamin Li

SHANGHAI - A China-focused panel at the FAME 2013 conference has concluded that to build a healthy online advertising market it's critical and essential to have mutual benefits, education and openness.