From Singapore to Hong Kong, consumers lined up for days to buy a $400 pocket watch on a lanyard. The Royal Pop's sellout suggests Gen Z consumers are investing and splurging on highly-curated collectibles—especially when it's luxury.
True
Swatch
Why the Swatch x Audemars Piguet Royal Pop could be the Labubu of watches
fashion
luxury marketing
retail
Swatch
Audemars Piguet's new collab with Swatch draws luxury brand dilution concerns
luxury marketing
Swatch
After fighting counterfeits and a string of failed trademark bids, AP pivots by bringing the Royal Oak's iconic design to the mass market with Swatch. But the move has sparked debate among marketers.
Yum Brands, Swatch and Dyson put media duties with GroupM China under review
Swatch
yum brands
EXCLUSIVE: A number of GroupM's most prominent clients in China have placed their long-standing accounts with the agency under review, Campaign understands.
Swatch unveils neon additions to Gent Collection
Swatch
SINGAPORE - Swiss watch maker Swatch has today introduced new neon colour additions to its Gent Collection through Clear Channel Singapore's bus shelter media in the country.
INSIGHT: No wind-down in regional watch market
Swatch
REGIONAL - Asia’s penchant for watches of all categories continues to grow, putting brands under greater pressure to create distinct characters and sales points for their products.
