KFC Singapore and Pizza Hut Singapore have appointed WPP Media as their integrated media agency following a competitive pitch, consolidating media duties across both brands.
Havas Media is the incumbent on both accounts.
The mandate will be powered by WPP Open, the group’s AI-led platform, aimed at sharpening media investment, improving targeting and delivering measurable business outcomes.
"WPP Media stood out with its AI-powered tool, WPP Open platform which was brought to life in their Media Strategy," said Jaslyn Lam, director of marketing & food innovation, KFC Singapore. "Just as vital was the calibre of their team and the WPP Media leadership's clear commitment to active involvement and a collaborative partnership. We're excited about the future possibilities this partnership holds."
"For Pizza Hut Singapore, the ability to turn consumer insights through WPP Open AI platform into real business growth was paramount in our search for a media partner," said Jayss Rajoo, director of marketing & food innovation, Pizza Hut Singapore. "WPP Media also stood out with their media rigour and their passionate team.”
Earlier in January, KFC Singapore appointed Maker Lab as its integrated creative and social agency, following a three-month-long multi-agency pitch. This is a three-year contract stipulating that Maker Lab handle end-to-end campaign management, creative and social strategy, content, design and performance marketing.
Source: Campaign Asia
