Marie Green

Australia’s top ranked agencies and creatives

Australia’s top ranked agencies and creatives

AUSTRALIA - Following a fruitful award season for Australia in 2010, Leo Burnett and ECD Andy Dilallo have emerged as the most awarded advertising agency and creative in Australia, according to Campaign Asia-Pacific's The Creative Rankings.

Campaign TV: Nielsen's Cheong Tai Leung on media in 2012

Campaign TV: Nielsen's Cheong Tai Leung on media in 2012

ASIA-PACIFIC - In the second of a four-part series looking at Asia's changing media landscape, Nielsen Asia-Pacific, the Middle East and Africa president Cheong Tai Leung advises that brands must increase their investment in digital as consumers' preference for "anytime, anywhere" content grows.

VIDEO: TBWA's Keith Smith on plans, challenges in Asia

VIDEO: TBWA's Keith Smith on plans, challenges in Asia

ASIA-PACIFIC - Campaign recently sat down with TBWA president international Keith Smith to discuss the network's plans in the region and key areas of growth.

CampaignTV: Singapore Airlines' Nicholas Ionides takes a long term view

CampaignTV: Singapore Airlines' Nicholas Ionides takes a long term view

In the third part of CampaignTV's four-part series on travel brand builders sponsored by BBC Travel, vice-president of public affairs at Singapore Airlines Nicholas Ionides, discusses how the brand managed the financial crisis and key markets over the next few years.

CampaignTV: The Peninsula's Jean Forrest on building a travel brand

CampaignTV: The Peninsula's Jean Forrest on building a travel brand

In the launch part of CampaignTV's four-part series on travel brand builders sponsored by BBC Travel, general manager of marketing at The Peninsula Jean Forrest, talks about building the brand post recession and its strategy going forward.

Doubleclick hands account management to Five Stones in HK, Taiwan

Doubleclick hands account management to Five Stones in HK, Taiwan

HONG KONG - Google's Doubleclick has handed their account management business for Hong Kong and Taiwan to Hong Kong-based digital marketing agency Five Stones, without a pitch.

CampaignTV: Tourism Australia's Maggie White on building brand Australia

CampaignTV: Tourism Australia's Maggie White on building brand Australia

In the second part of CampaignTV's four-part series on travel brand builders sponsored by BBC Travel, general manager of South, Southeast Asia and Gulf countries at Tourism Australia Maggie White, discuss the brand's strategic direction and priority markets over the next two years.

CampaignTV: St. Regis' general manager Amadeo Zarzosa on staying focused

CampaignTV: St. Regis' general manager Amadeo Zarzosa on staying focused

In the final part of CampaignTV's four-part series on travel brand builders sponsored by BBC Travel, general manager at the St. Regis in Singapore Amadeo Zarzosa, discusses how the luxury brand weathered the global financial crises by staying focused.

Andrew Berglund leaves XM Asia-Pacific after six months

Andrew Berglund leaves XM Asia-Pacific after six months

ASIA-PACIFIC - Andrew Berglund, regional creative director at XM Asia-Pacific, has left the company to return to Europe just six months after taking up the role in July last year.

VIDEO: Managing editor Ellana Lee on CNN's Asian audience

VIDEO: Managing editor Ellana Lee on CNN's Asian audience

HONG KONG - Campaign recently caught up with CNN International Asia-Pacific managing editor Ellana Lee. Here's what she had to say about the news organisation's Asian audience and creating multiple media points for viewers.

BBDO scoops Johnson & Johnson global creative business

BBDO scoops Johnson & Johnson global creative business

GLOBAL - BBDO has been appointed to the global creative account for Johnson & Johnson's line of baby products, worth an estimated US$20 million.

Landsberg replaces Hendell in McCann Worldgroup management shake-up

Landsberg replaces Hendell in McCann Worldgroup management shake-up

GLOBAL - McCann Worldgroup CEO Nick Brien today outlined the details of a management shake-up at several of the company's brands, including the appointment of Marc Landsberg as CEO of MRM Worldwide following Reuben Hendell's departure.

Gaurav Mishra joins MS&L Group as APAC digital director

Gaurav Mishra joins MS&L Group as APAC digital director

ASIA-PACIFIC - MS&L Group has hired Gaurav Mishra as director of digital and social media for Asia-Pacific, based in New Delhi.

PODCAST: Challenges facing the Pay-TV industry

PODCAST: Challenges facing the Pay-TV industry

Asia-Pacific CEO at Maxus Neil Stewart and executive vice-president and MD for Discovery Networks Asia-Pacific Tom Keaveny joins us to discuss the challenges facing the pay-TV industry.

Campaign’s Agency of the Year 2010 receives record number of entries, introduces holding company award

Campaign’s Agency of the Year 2010 receives record number of entries, introduces holding company award

ASIA-PACIFIC – The 17th Agency of the Year awards, organised by Campaign Asia-Pacific, have received 311 entries from across the region, a 114 per cent increase over last year.

VIDEO: TheTMSway founder Frederick Saurat on redefining mobile marketing

VIDEO: TheTMSway founder Frederick Saurat on redefining mobile marketing

ASIA-PACIFIC - TheTMSway, under the leadership of founder Frederick Saurat, is advocating a move away from push spam marketing to using mobile to provide instant answers to consumer requests through TMS shortcodes.

Leo Burnett Sydney wins coveted Ebay account

Leo Burnett Sydney wins coveted Ebay account

SYDNEY - Leo Burnett Sydney has won Ebay's creative duties following a four-way pitch that also involved Host, BMF and Whybin TBWA.

CampaignTV: Singapore Airlines' Nicholas Ionides takes a long term view

CampaignTV: Singapore Airlines' Nicholas Ionides takes a long term view

In the third part of CampaignTV's four-part series on travel brand builders sponsored by BBC Travel, vice-president of public affairs at Singapore Airlines Nicholas Ionides, discusses how the brand managed the financial crisis and key markets over the next few years.

WPP's Scott Spirit tipped to take on global strategy role out of China

WPP's Scott Spirit tipped to take on global strategy role out of China

GLOBAL - Scott Spirit, Asia-Pacific strategy director at WPP, is tipped to have been promoted to chief strategy officer, the first global role stationed outside of the group's London and New York offices.

Naked Communications and Bellamy Hayden merge in Australia

Naked Communications and Bellamy Hayden merge in Australia

AUSTRALIA - Naked Communications has merged with Bellamy Hayden in Australia to help grow Naked's expansion into Southeast Asia.

Colenso BBDO New Zealand tops Young Guns as number one agency

Colenso BBDO New Zealand tops Young Guns as number one agency

GLOBAL - Young Guns has named Colenso BBDO New Zealand as the number one agency for emerging and young creatives in the world.

DDB scoops Network of the Year at Spikes Asia 2010

DDB scoops Network of the Year at Spikes Asia 2010

SINGAPORE - DDB clinched Network of the Year at the Spikes Asia 2010 awards ceremony which concluded the annual three-day festival in Singapore last night.

CampaignTV: Tourism Australia's Maggie White on building brand Australia

CampaignTV: Tourism Australia's Maggie White on building brand Australia

In the second part of CampaignTV's four-part series on travel brand builders sponsored by BBC Travel, general manager of South, Southeast Asia and Gulf countries at Tourism Australia Maggie White, discuss the brand's strategic direction and priority markets over the next two years.

Beacon and Publicis partner to form Beacon Healthcare in Japan

Beacon and Publicis partner to form Beacon Healthcare in Japan

TOKYO - Beacon communications and Publicis Healthcare Communications Group have announced the launch of Beacon Healthcare to drive business development in the sector.

Y&R Brands ANZ CEO Nigel Marsh resigns

Y&R Brands ANZ CEO Nigel Marsh resigns

SYDNEY - Nigel Marsh (pictured right) has resigned as CEO of Y&R Brands Australia and New Zealand with Russel Howcroft (pictured left) poised to take over.

VIDEO: Leo Burnett creative heads discuss award-winning work

VIDEO: Leo Burnett creative heads discuss award-winning work

REGIONAL - Leo Burnett executive creative directors Gordon Hughes (Shanghai), Amanda Yang (Shanghai) and Connie Lo (Hong Kong) discuss their Cannes Lions winning campaigns with Campaignasia.com.

Australian Wool appoints Euro RSCG, MPG as global AOR

Australian Wool appoints Euro RSCG, MPG as global AOR

GLOBAL - Australian Wool Innovation (AWI) has named Euro RSCG as its global agency-of-record following a global review that commenced in January this year, with MPG taking over global media duties.

VIDEO: Leo Burnett creative heads discuss award-winning work

VIDEO: Leo Burnett creative heads discuss award-winning work

REGIONAL - Leo Burnett executive creative directors Gordon Hughes (Shanghai), Amanda Yang (Shanghai) and Connie Lo (Hong Kong) discuss their Cannes Lions winning campaigns with Campaignasia.com.

CNN launches international news app

CNN launches international news app

GLOBAL - CNN has launched an international news app for the iPhone and iPad touch offering users the ability to follow news by topic, upload iReports and watch videos.

CNN launched international news app

CNN launched international news app

GLOBAL - CNN has launched an international news app for the iPhone and iPad touch offering users the ability to follow news by topic, upload iReports and watch videos.

OgilvyOne Asia names Jerry Smith as regional president

OgilvyOne Asia names Jerry Smith as regional president

REGIONAL - OgilvyOne Asia-Pacific today announced the appointment of Ogilvy veteran Jerry Smith as its new regional president based in Hong Kong, effective immediately.

OgilvyOne Asia names Jerry Smith as regional president

OgilvyOne Asia names Jerry Smith as regional president

REGIONAL - OgilvyOne Asia-Pacific today announced the appointment of Ogilvy veteran Jerry Smith as its new regional president based in Hong Kong, effective immediately.

Playboy launches 'nudity-free' website The Smoking Jacket

Playboy launches 'nudity-free' website The Smoking Jacket

Playboy debuted its new 'safe for work' nudity free website The Smoking Jacket on Tuesday in a bid to remain competitive online following two years of less than stellar financial performance.

Publicis Modem launches in South Korea

Publicis Modem launches in South Korea

SEOUL - Korean digital agency Portfolio has been relaunched as Publicis Modem Portfolio, following its acquisition by Publicis.

Adidas confirms Sid Lee to replace Riot as digital lead

Adidas confirms Sid Lee to replace Riot as digital lead

GLOBAL - Adidas has issued a statement confirming Sid Lee will replace 180 Amsterdam's interactive arm Riot as lead digital agency for the brand's Sport Performance division.

NZ, Australia and Singapore among top five most awarded countries

NZ, Australia and Singapore among top five most awarded countries

GLOBAL - The US has topped the Young Guns top 10 rankings as the most awarded country of the past decade, followed, in order, by New Zealand, Australia, UK and Singapore.

VIDEO: Marketers need to catch up, says OgilvyOne leaders

VIDEO: Marketers need to catch up, says OgilvyOne leaders

GLOBAL - "It is still amazing that consumers are so far ahead of marketers, there is a lot of catching up still to come," said OgilvyOne global CEO Brian Fetherstonhaugh, when Campaignasia.com recently caught up with the agency's leaders in Hong Kong.

G2 launches Subway's debut campaign in Korea

G2 launches Subway's debut campaign in Korea

SEOUL - G2 Seoul has launched Subway's first ever campaign in Korea as the brand continues to chase its goal of 500 stores within five years.

Grey India wins Reliance Communications creative business worth US$55m

Grey India wins Reliance Communications creative business worth US$55m

NEW DELHI - Grey India today announced they have scooped the creative account for Reliance Communications, one of the top four telecoms companies in the world with 109 million customers in India.

Mark Sinnock joins Ogilvy as regional planning director

Mark Sinnock joins Ogilvy as regional planning director

ASIA-PACIFIC - Ogilvy & Mather has appointed Mark Sinnock (pictured) as regional planning director across Asia-Pacific, effective 20 September 2010.

Moet & Chandon launch global digital review

Moet & Chandon launch global digital review

GLOBAL - Louis Vuitton Moet Hennessy (LVMH) has launched a review of its global digital strategy and agency arrangements for its Moet & Chandon range.

Spikes Asia finalises first of juries for 2010

Spikes Asia finalises first of juries for 2010

REGIONAL - The jury members for the Design, Direct & Sales Promotion, Digital, TV/ Cinema, Print, Outdoor and Radio for this years Spikes Asia festival, held from 19 to 21 September in Singapore, has been announced.

Spikes Asia finalises first of juries for 2010

Spikes Asia finalises first of juries for 2010

REGIONAL - The jury members for the Design, Direct & Sales Promotion, Digital, TV/ Cinema, Print, Outdoor and Radio for this years Spikes Asia festival, held from 19 to 21 September in Singapore, has been announced.

Spikes Asia finalises first of juries for 2010

Spikes Asia finalises first of juries for 2010

REGIONAL - The jury members for the Design, Direct & Sales Promotion, Digital, TV/ Cinema, Print, Outdoor and Radio for this years Spikes Asia festival, held from 19 to 21 September in Singapore, has been announced.

VIDEO: Dee Dutta on Visa's debut sponsorship of the FIFA

VIDEO: Dee Dutta on Visa's debut sponsorship of the FIFA

Dee Dutta, head of marketing for Visa Asia-Pacific, talks about the company's strategy and plans going into the FIFA World Cup as a first time sponsor of the event.

Omnicom Group names Dara Akbarian senior vice-president

Omnicom Group names Dara Akbarian senior vice-president

GLOBAL - Dara Akbarian has been named senior vice-president of Omnicom Group and chief financial officer of Omnicom Group's operations in Asia-Pacific, India, Middle East and Africa (APIMA), effective immediately.

Fleishman-Hillard Japan appoints Yoichi Kinoshita as MD

Fleishman-Hillard Japan appoints Yoichi Kinoshita as MD

TOKYO - Fleishman-Hillard has appointed Yoichi Kinoshita as managing director and partner of its Tokyo operations.

Google stops selling Nexus One

Google stops selling Nexus One

GLOBAL - Google announced in a short blog post on Friday that its Android handset Nexus One will no longer be available online.

Ogilvy appoints Ethnographer to study Chinese culture

Ogilvy appoints Ethnographer to study Chinese culture

SHANGHAI - Ogilvy & Mather China today announced the appointment of Dr. Michael Griffiths as director of ethnography to help further the agency's understanding of Chinese consumer cultures.

Aegis bids to buy Mitchell Communications for US$300m

Aegis bids to buy Mitchell Communications for US$300m

AUSTRALIA - Aegis Group and Mitchell Communications Group today issued a joint statement announcing Aegis' proposal to acquire Mitchell for US$300 million

Universal Networks swops Hallmark for new channel DIVA in Asia

Universal Networks swops Hallmark for new channel DIVA in Asia

SINGAPORE - Universal Networks International (UNI) today announced plans to launch new entertainment channel DIVA Universal in Asia on 19 September.

Emmy Award-winning The Amazing Race to debut in Australia

Emmy Award-winning The Amazing Race to debut in Australia

SYDNEY - Disney Media Distribution Asia-Pacific has partnered with Channel Seven to produce a localised version of The Amazing Race in Australia.

B2B PR firm The Scott Partnership enters into China

B2B PR firm The Scott Partnership enters into China

SHANGHAI - UK business-to-business communications agency The Scott Partnership has announced its entry into the China market with a new office opening in Shanghai.

Coca-Cola India hands US$44m media account to Lodestar Universal McCann

Coca-Cola India hands US$44m media account to Lodestar Universal McCann

NEW DELHI - Coca-Cola has appointed Lodestar Universal McCann to its media account following a competitive pitch reported last week.

Grey adds magic to the Spikes Asia line-up

Grey adds magic to the Spikes Asia line-up

ASIA-PACIFIC - Grey Group has confirmed it will be partnering with international magician Cyril Takayama for its seminar preceding the Spikes Asia 2010 awards ceremony. The three-day festival takes place from 19 to 22 September at Suntec City in Singapore.

Profero appoints Gavin Coombes as Asia-Pacific CEO

Profero appoints Gavin Coombes as Asia-Pacific CEO

ASIA-PACIFIC - Gavin Coombes has been appointed to the newly created role of Asia-Pacific CEO for independent communications agency Profero.

Spikes Asia names Uniqlo Advertiser of the Year 2010

Spikes Asia names Uniqlo Advertiser of the Year 2010

ASIA-PACIFIC - Japanese retail chain Uniqlo has been named Spikes Asia Advertiser of the Year 2010.

CampaignTV: St. Regis' GM Amadeo Zarzosa on staying focused

CampaignTV: St. Regis' GM Amadeo Zarzosa on staying focused

In the final part of CampaignTV's four-part series on travel brand builders sponsored by BBC Travel, general manager at the St. Regis in Singapore Amadeo Zarzosa, discusses how the luxury brand weathered the global financial crises by staying focused.

Havas clocks 12.6 per cent growth in revenue for Q3

Havas clocks 12.6 per cent growth in revenue for Q3

GLOBAL - Havas has returned a 12.6 per cent growth in global revenue, up from 6.6 per cent in Q2 and 1.4 per cent growth in Q1.

VIDEO: Timberland global marketing chief Mike Harrison

VIDEO: Timberland global marketing chief Mike Harrison

GLOBAL - Mike Harrison, global chief brand officer at Timberland, caught up with Campaign in Hong Kong to discuss the brand's success in China, CSR initiatives and target markets in 2011.

UM China appoints Lisa Wei as chief operating officer

UM China appoints Lisa Wei as chief operating officer

SHANGHAI - UM China has appointed Lisa Wei as chief operating officer, joining from her position as CEO of OMG's buying operation in China.

Google moves real-time search to its own address

Google moves real-time search to its own address

GLOBAL - Google today announced it is giving real-time search its own home at www.google.com/realtime, in addition to launching new tools to enhance the service.

CampaignTV: The Peninsula's Jean Forrest on building a travel brand

CampaignTV: The Peninsula's Jean Forrest on building a travel brand

In the launch part of CampaignTV's four-part series on travel brand builders sponsored by BBC Travel, general manager of marketing at The Peninsula Jean Forrest, talks about building the brand post recession and its strategy going forward.

Google adds sponsored company logos to Maps

Google adds sponsored company logos to Maps

GLOBAL - Following the launch of a pilot version in Australia earlier this year, Google Maps has announced it is launching sponsored map icons allowing business owners to brand their locations.

TBWA Hakuhodo hires Gary Klugman as planning director

TBWA Hakuhodo hires Gary Klugman as planning director

TOKYO - TBWA Hakuhodo has appointed Gary Klugman as planning director, reporting to the agency's senior planning director Ryuji Uchiyama.

VIDEO: Marketers need to catch up, says OgilvyOne leaders

VIDEO: Marketers need to catch up, says OgilvyOne leaders

GLOBAL - "It is still amazing that consumers are so far ahead of marketers, there is a lot of catching up still to come," said OgilvyOne global CEO Brian Fetherstonhaugh, when Campaignasia.com recently caught up with the agency's leaders in Hong Kong.

MediaCom's Mat Baxter takes over as CEO of UM Australia

MediaCom's Mat Baxter takes over as CEO of UM Australia

SYDNEY - Mat Baxter has been appointed as CEO of UM Australia with current CEO Henry Tajer stepping aside to concentrate full time on his role as executive chairman of Mediabrands.

Antony Cundy joins Beacon Communications to lead planning in Japan

Antony Cundy joins Beacon Communications to lead planning in Japan

TOKYO - Beacon Communications has appointed Antony Cundy as executive planning director in Japan.

DDB hires Johan Ostlund for director role in Japan

DDB hires Johan Ostlund for director role in Japan

TOKYO - Johan Ostlund has been appointed as director of behaviour planning in Japan, a role created on the back of the agency's growing international business.

Energizer partners with TBWA Worldwide globally

Energizer partners with TBWA Worldwide globally

GLOBAL - Energizer has appointed TBWA Worldwide as the global advertising network in charge of its Energizer and Eveready brands.

Siemens Energy appoints Publicis to US$25m global account

Siemens Energy appoints Publicis to US$25m global account

BANGKOK - Siemens energy has appointed Publicis Thailand and Publicis Germany to handle its US$25 million global communications account.

Apple shuts down Quattro to focus on iAd platform

Apple shuts down Quattro to focus on iAd platform

GLOBAL - Apple is shutting down Quattro Wireless following it's acquisition of the mobile advertising network a mere 7 months ago to focus all resources on its iAd mobile platform.

SapientNitro appoints Tiffana Pun to lead strategy

SapientNitro appoints Tiffana Pun to lead strategy

SHANGHAI - Tiffana Pun has been appointed as head of strategy and planning for SapientNitro China, based at the agency's Shanghai office.