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industry

India's digital advertising industry to be $8.15 billion by end-2026: Study
advertising Dentsu digital industry landscape market marketing martech By Campaign India Team

Estimated to touch INR 59,200 crores (US $6.9 billion) this year, the country's digital advertising market is growing at 19.09%, according to a Dentsu report.

WPP invests in Stability AI to drive brand storytelling
ai diffusion entertainment generation generative image immersive industry open stability stable storytelling wpp By Campaign India Team

Stability AI’s models and workflows will be integrated with WPP’s AI-driven operating system WPP Open, transforming its visual content creation.

Dirty data practices are the industry’s open secret
advertising data industry measurement By Alison Weissbrot

A Campaign US investigation into WPP’s Choreograph proves there’s still much work to be done to clean up the data practices that run rampant in U.S. advertising.

The industry has a problem with binaries
dei gender industry By Abe Blackburn

Businesses need to start challenging workplace binaries in order to truly create an inclusive space for their employees.

5 things the ad industry should ditch in 2022
advertising forecast industry By Alison Weissbrot

As we contemplate a new year, the industry has made a lot of progress since the global reckoning of 2020 - but the work is just getting started.

The courage to evolve
agencies industry By David Angelo

The founder and creative chairman of David & Goliath thinks big about how the advertising industry could use this crisis as a catalyst for change.

The truth about well-being in our industry
advertising industry mental health By Suki Thompson

Many agencies are still failing to address the well-being of their people and only pay lip service to mental health.

HK protest group urges ad industry to strike for five days
advertising hong kong industry By Matthew Miller

Hong Kong Strike group calls on the advertising industry to protest the government by stopping work throughout next week.

Sadness and disgust among emotions that drive brand value, says biometric study
advertising industry By Oliver McAteer

The carryover effect of emotions including sadness, anticipation, disgust is shown to drive brand value.

'Talk to your normal friends more': Gary Vaynerchuk on staying away from Madison Ave to dominate adland
advertising agencies industry By Oliver McAteer

'I've got thick enough skin for the little jokes that everybody has at these agencies. I'll just see them at 2030 and count score then.'

Cindy Gallop to agencies: Who's brave enough to run my MakeLoveNotPorn ad?
advertising industry By Oliver McAteer

The founder is calling on media shops to step up and help normalize real world sex.

What if your industry simply ceased to exist?
industry marketing By James Thompson

Marketing and communications isn't the only industry changing at a neck-breaking pace. You can't fight the disruption that's underway, and James Thompson argues that you shouldn't.

Sexual harassment in adland: Cindy Gallop wants names
cindy gallop equality gender gender equality industry wtw By Matthew Miller

Outspoken industry consultant asks women, and men, to report incidents.

PR360 kicks off activism and trust debate
activism conference crisis industry pr By Olivia Parker

More than 200 delegates participated in Campaign Asia-Pacific’s PR conference, which explored the overall theme of brand activism and purpose.

How to effectively bring science to marketing
agencies b2b industry ipa marketing By Jonathan Allan

Brands are adopting a 'test and learn' approach to marketing strategy. Recent IPA Effectiveness Awards papers show how it can be done—without compromising on creativity.

On Facebook, 97% of brands still rely on organic reach: BBDO
advertising agencies BBDO fashion industry travel By Ilyse Liffreing

For years the social network has been telling advertisers they must pay to magnify their exposure, but most continue to resist.

Pixar inside out: What adland can learn from the storytelling masters
advertising industry marketing storytelling By Kate Magee

What can our industry learn from the Disney-owned animation studio, which is known for its storytelling power? Pixar's 'king of gags' offers five secrets.

Advertising: Time for a redefinition
advertising industry By Jay Morgan

What is and what isn't 'advertising'? Maybe we should expand our definition, writes Jay Morgan of J. Walter Thompson Sydney.

How advertising can get its mojo back, before it's too late
advertising industry leadership research By Hari Ramanathan

There's no question the industry is in crisis, but a solution may be found in the unlikeliest of sectors, writes Hari Ramanathan of Y&R Asia.

Dispatch from Nepal: Building respect for a young industry
advertising industry By Ujaya Shakya

Book excerpt: Assessing the state of Nepal's advertising industry.