Estimated to touch INR 59,200 crores (US $6.9 billion) this year, the country's digital advertising market is growing at 19.09%, according to a Dentsu report.
True
industry
WPP invests in Stability AI to drive brand storytelling
ai
diffusion
entertainment
generation
generative
image
immersive
industry
open
stability
stable
storytelling
wpp
Stability AI’s models and workflows will be integrated with WPP’s AI-driven operating system WPP Open, transforming its visual content creation.
Dirty data practices are the industry’s open secret
advertising
data
industry
measurement
A Campaign US investigation into WPP’s Choreograph proves there’s still much work to be done to clean up the data practices that run rampant in U.S. advertising.
5 things the ad industry should ditch in 2022
advertising
forecast
industry
As we contemplate a new year, the industry has made a lot of progress since the global reckoning of 2020 - but the work is just getting started.
The truth about well-being in our industry
advertising
industry
mental health
Many agencies are still failing to address the well-being of their people and only pay lip service to mental health.
HK protest group urges ad industry to strike for five days
advertising
hong kong
industry
Hong Kong Strike group calls on the advertising industry to protest the government by stopping work throughout next week.
Sadness and disgust among emotions that drive brand value, says biometric study
advertising
industry
The carryover effect of emotions including sadness, anticipation, disgust is shown to drive brand value.
'Talk to your normal friends more': Gary Vaynerchuk on staying away from Madison Ave to dominate adland
advertising
agencies
industry
'I've got thick enough skin for the little jokes that everybody has at these agencies. I'll just see them at 2030 and count score then.'
Cindy Gallop to agencies: Who's brave enough to run my MakeLoveNotPorn ad?
advertising
industry
The founder is calling on media shops to step up and help normalize real world sex.
Sexual harassment in adland: Cindy Gallop wants names
cindy gallop
equality
gender
gender equality
industry
wtw
Outspoken industry consultant asks women, and men, to report incidents.
PR360 kicks off activism and trust debate
activism
conference
crisis
industry
pr
More than 200 delegates participated in Campaign Asia-Pacific’s PR conference, which explored the overall theme of brand activism and purpose.
Pixar inside out: What adland can learn from the storytelling masters
advertising
industry
marketing
storytelling
What can our industry learn from the Disney-owned animation studio, which is known for its storytelling power? Pixar's 'king of gags' offers five secrets.
Advertising: Time for a redefinition
advertising
industry
What is and what isn't 'advertising'? Maybe we should expand our definition, writes Jay Morgan of J. Walter Thompson Sydney.
How advertising can get its mojo back, before it's too late
advertising
industry
leadership
research
There's no question the industry is in crisis, but a solution may be found in the unlikeliest of sectors, writes Hari Ramanathan of Y&R Asia.
Dispatch from Nepal: Building respect for a young industry
advertising
industry
Book excerpt: Assessing the state of Nepal's advertising industry.
Ad industry salaries drop, gender and country disparities persist: Font Talent
advertising
creative
industry
marketing
pr
salary
ASIA-PACIFIC - Average salaries in advertising and marketing have dropped or stagnated in some markets despite talent shortages, and the gender gap in salaries persists despite women earning more than men in some roles, according to a report by Font Talent.
Men earn far more than women in Asia’s ad industry: Firebrand
gender
industry
salary
women
ASIA-PACIFIC - The region's compensation gender gap is unfortunately reflected across its advertising industry, with men earning as much as 60 per cent more than women in the same job sector in certain countries, according to a study by talent recruitment agency Firebrand.
