At last, brands begin telling agencies to diversify; advocates cheer
HP and General Mills say they will require agencies to meet diversity goals, signaling a shift in client involvement.
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Pine-Sol targets YouTube users with 19 category-specific pre-roll spots
In bid to expand perception, the brand and agency Critical Mass make clever use of Google data
On Facebook, 97% of brands still rely on organic reach: BBDO
For years the social network has been telling advertisers they must pay to magnify their exposure, but most continue to resist.
Shopping is coming to Instagram
20 brands are testing new e-commerce features on the platform.
Good news: Even skipped pre-roll ads can be effective
Six-second videos have maximum impact on brand awareness, finds a new Magna study.
Agencies grateful for YouTube's decision to cut 30-second unskippable ads
Ad executives say users won't miss them and they welcome the challenge of shorter ad formats.
YouTube reveals top 20 Super Bowl ads of all time
Budweiser's 2014 "Puppy Love" is the platform's most viewed game ad.
7 social media lessons from the 2016 presidential election
It wasn't pretty, but the Clinton vs. Trump battle offered a case study in how (not) to act online.
Facebook makes amends with new third-party verification and metric tools
The platform discovered another miscalculation as it underwent a stricter review process.
In a change of heart, Facebook says it will fact-check and label fake news
The social network will work with third-party organizations and users to determine what news is misleading.
The 7 most useless tech products of CES 2017
Smart toasters, shoes that can vacuum your floor and men's underwear that protects their swimmers from radiation.
Instagram introduces ads within Stories
Airbnb, McDonald's, Nike and BuzzFeed are testing full-screen ads.
How brands helped kill the app
Apps were supposed to be the future of mobile advertising, but too many useless, self-serving efforts are once again killing the golden goose.
Facebook's 'dynamic ads' come to Instagram
Ads that show products based on consumer browsing history could be a natural fit on the image-driven, fashion-obsessed platform.
Facebook Live: Six most innovative brand uses so far
McDonald's, Benefit Cosmetics and Dunkin' Donuts are among the pioneering brands creating clever live broadcasts using Facebook Live.
How Coke, Mondelez and Nestlé are using Facebook's Slideshow to reach emerging markets
For the first time, the social network shares data from top-performing campaigns.
A sexist ad just won a Bronze Lion at Cannes, and people are pissed
On Twitter, critics say the Bayer ad condones the nonconsensual filming of sex.
Publicis Media's Zenith rebrands, adds consulting to its capabilities
The media agency repositioned its services to focus on "ROI+" and the "full customer journey," said the CEO.
What Google Lens means for advertisers
The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.
Wendy's coughs up the nuggs as #NuggsForCarter becomes most retweeted of all time
The fast food brand will also donate $100,000 to the Dave Thomas Foundation for Adoption.
Why the Fearless Girl should make marketers nervous
Audiences can only be manipulated so many times before the waters of goodwill become polluted by cynicism.
Pre-roll ads are the least interruptive, finds IPG study
83 percent of consumers said viewing wasn't disrupted by the non-skippable format.
Why Google's second shot at programmatic TV buying will work
Things have changed since 2012, and Google's re-entry to the market will change it even more.
Are you a woman or non-white creative? Airbnb wants to meet you at Cannes
The brand is on a mission to expand the diversity of its creative team.