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activism

Can purpose still sell? The changing face of brand activism
activism advertising brand marketing purposeled marketing unilever

Once a badge of honour, is brand activism now a reputational minefield?

Clean Creatives warns of disruption at Cannes Lions 2023
activism clean creatives environment By Evie Barrett

Clean Creatives has announced its intentions to ‘go bigger and better’ with its disruption of the Cannes Lions International Festival of Creativity this year.

Hong Kong-based 'art-ivist' draws on her history to drive change
activism design hong kong inspiration station By Matthew Miller

INSPIRATION STATION: Independent illustrator Sravya Attaluri is finding international success by using her art to put forward positive images about mental health and feminism.

Ice-cream, activism and puns: How Ben & Jerry’s models purpose in an age of outrage
activism By Brittaney Kiefer

After the tumultuous events of 2020, when people are looking for brands to do good, many marketers may be turning to the example of Ben & Jerry's.

Ben & Jerry’s hits out at UK politician over migrant crossings
activism unilever By Emmet McGonagle

"People cannot be illegal", the Unilever ice-cream brand said as it called for more safe routes for refugees.

How should brands deal with employee activism outside the workplace?
activism asia pr By Surekha Ragavan

At a time of polarising politics, we ask PR pros how organisations should balance employee behavior and brand values.

Making a statement: when fashion meets protest
activism fashion By Olivia Parker

When fashion brands co-opt protest to bridge the gap between politics and youth, it can bring people together behind a cause. But not all get it right.

China execs want their CEOs to speak out—way more than UK and US
activism ceo china pr By Jenny Chan 陳詠欣

CEOs and founders in China do not speak out enough, according to communications and marketing executives in a new survey from Weber Shandwick.

PR360 kicks off activism and trust debate
activism conference crisis industry pr By Olivia Parker

More than 200 delegates participated in Campaign Asia-Pacific’s PR conference, which explored the overall theme of brand activism and purpose.

Activism and ads: a messy marriage
activism advertising pepsi By Foong Li Mei

Brands are starting to take on a bigger social role, but not all are adept at negotiating the required sensitivities.

INTERVIEW: Laurie Coots on reaching an 'equal-opportunity blaming generation'
activism tbwa By Jenny Chan 陳詠欣

SHANGHAI - In an exclusive interview, Laurie Coots (pictured), TBWA's worldwide chief marketing officer, explains how social activism is becoming the fashionable "new black" among the younger generation—making activism an important factor for brands and not just a tireless battle for NGOs (non-governmental organisations).