AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.
True
insights
Is AI financially beneficial for agencies?
agency spend
ai
campaign red
insights
Dentsu finds growing belief among CMOs that AI can rival human creativity
ai
creativity
Dentsu
insights
2024 CMO Report reports rise in proportion of marketers who agreed that AI ads can 'truly move people.'
It’s time to fix how we measure
data
insights
marketing
measurement
Unless we start from scratch and build systems that give us meaningful insights, we may as well move to the Caribbean, says Henry Wood at Marquis Insight.
Emotional data is not an oxymoron: Unruly's take on engagement
data
forrester
insights
interview"
marketing
The ability to mine emotional information separates winning brands from losing ones, and will be even more crucial as tech develops, according to Unruly's global insight lead.
Insights disconnect: WFA research says quarter of marketers unhappy
insights
marketing
research
wfa
KUALA LUMPUR - Less than a third of marketers are satisfied with the insights function within their companies, and a quarter have a negative perception of the ability of their insight teams to produce commercially actionable insights and act as strategic consultants, according to research released today by the World Federation of Advertisers (WFA).
Four steps to engaging the ‘self-educated’ buyer: Oracle
automation
b2b
insights
Today’s buyers arm themselves with information before they even approach a brand; marketers who fail to adapt to this new reality risk being left behind the curve. A new white paper from Oracle offers an easily digestible guide to solving the B2B engagement challenge
Twtrland promises social insights for brands at $100 a month
insights
social media
ASIA-PACIFIC - Twtrland, an Israel-based startup serving 3 million monthly visitors, has launched Twtrland for Business, which claims to give brands a host of social-media analytics and strategy-planning tools for a low entry price.
OPINION: Insights critical for effective PR, but must go beyond 'bleeding obvious'
asia
insights
pr
public relations
Insights into target stakeholders are as important in PR as they are in creative campaigns—and just as hard to achieve, according to Marion McDonald, Asia-Pacific managing director for strategy and measurement, Ogilvy Public Relations.
How mobile is changing our lives: JWT
insights
Mobile will disrupt everything, according to JWT Intelligence in its report, "15 Ways Mobile Will Change Lives". Here, a few of the most relevant insights.
