WPP holds steady on the holding company front, while APAC’s presence rests on Starcom’s Flipkart win and indie Thump Media’s Scenic account.
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Horizon takes top spot in April global media league pushing out Starcom
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global media rankings
How Mastercard, Marriott and Miniso define what to keep in-house
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inhousing
From Mastercard to Miniso, APAC brands are betting on in‑housing for speed and customer‑centric clarity, while still relying on agencies for creativity at scale and strategic depth.
APAC’s livestreaming boom spurs a surge in international brands
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inhousing
As livestream commerce rewires retail across APAC, in-housing is as much about speed and control as cost. When a single Chicjoc stream can generate RMB100 million and Taobao’s strongest live sales now come from store-run channels, the question is no longer whether brands should bring capabilities in-house, but how much.
Why in-housing is redefining brand control across the world
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inhousing
OUT NOW: Campaign Red’s latest market report 'The Inside Job'
The Big Challenge: Do bespoke network teams actually work?
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The rise of single-client units, their promise of efficiency, and the risk of staff churn and creative stagnation.
Is AI financially beneficial for agencies?
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ai
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insights
AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.
Indie agencies gain ground globally, PMG tops rankings
2024 global indie rankings
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media rankings
Meanwhile, a confidential independent won the $200 million Shanghai General Motors media account in March.
Will retail media live up to the hype?
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consumer behaviour
global trends
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retail media
With retail media networks poised to overtake television advertising with projected spending of $177.1 billion in 2025, the question arises: Will this emerging channel transform marketing, or is the industry witnessing inflated expectations?
The new rules of sports sponsorship
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EXCLUSIVE: If you still think sports sponsorship is just slapping a logo on a kit and hitting the hospitality box, you're as off-target as Raygun at Olympic breakdancing.
The7stars nabs top spot in indie agency league after Oak Furnitureland win
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indie rankings
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Plus VCCP Media and Infinity Media enter the league.
Campaign Red is our new destination for advertising intelligence
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The global insights, analysis and data content offering is available for organisational subscribers through Campaign's The Knowledge tier, with a major upgrade coming in 2025.