The rise of single-client units, their promise of efficiency, and the risk of staff churn and creative stagnation.
True
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Is AI financially beneficial for agencies?
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AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.
Indie agencies gain ground globally, PMG tops rankings
2024 global indie rankings
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media rankings
Meanwhile, a confidential independent won the $200 million Shanghai General Motors media account in March.
Will retail media live up to the hype?
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consumer behaviour
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retail media
With retail media networks poised to overtake television advertising with projected spending of $177.1 billion in 2025, the question arises: Will this emerging channel transform marketing, or is the industry witnessing inflated expectations?
The new rules of sports sponsorship
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EXCLUSIVE: If you still think sports sponsorship is just slapping a logo on a kit and hitting the hospitality box, you're as off-target as Raygun at Olympic breakdancing.
The7stars nabs top spot in indie agency league after Oak Furnitureland win
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indie rankings
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Plus VCCP Media and Infinity Media enter the league.
Campaign Red is our new destination for advertising intelligence
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The global insights, analysis and data content offering is available for organisational subscribers through Campaign's The Knowledge tier, with a major upgrade coming in 2025.