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The Knowledge
Award-winning economist Tim Harford on the three key rules of data for media and marketing
Talking at a recent event, the journalist, author and radio presenter, revealed three simple things on which to focus when considering data.
The Knowledge
How have the US tariffs impacted the 'big six' holdcos' stock market performance?
Campaign analyses the networks’ performance since the announcement of tariffs at the start of 2025.
The Knowledge
Billions spent on sports sponsorship: Is it actually effective?
Our exclusive global survey reveals all.
The Knowledge
APAC bucks global M&A slump, deals surge 30%
While global mergers and acquisitions tumbled 15% in H1, APAC bucked the trend with a 30% surge in deal-making, signaling an aggressive appetite for growth in the region.
The Knowledge
Global indie agency rankings: Wieden & Kennedy and Mediaplus top 2023 rankings
Wondrlab and LS Digital, both based in India, maintain their positions in the top ten across creative and media rankings.
Global indie agency rankings: Wondrlab and LS Digital top ranked from APAC
Also featuring on the global list are Centrick and NP Digital.
The Knowledge
Global indie agency rankings: Wonderhood catapults into creative league
Seven shops entered the media rankings for the first time in 2023 as APAC's LS Digital and Atomic 212 advance.
The Knowledge
Global agency rankings: OMD Group regains media lead as Digitas closes in on creative rivals
Shuffle among the top three spots in media league.
The Knowledge
2022 new-biz review: Which agencies gained the most new clients?
Globally, the top media agency picked up more than 250 pieces of business, while for the top creative shop it was close to 500.
The Knowledge
2022 new-biz review: Which media agencies came out on top?
Campaign looks at the top agencies ranked by gross new-business billings in 2022.
WPP tops big six new-business table in Q2
Global agency rankings: In the creative and media leagues, BBDO catapults 38 places to enter the former, while Publicis Media retains its position at the top of the latter.