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platform

BuzzFeed to launch new social media platform in beta this year

buzzfeed platform By Reem Makari

The new platform will reposition BuzzFeed from a news and entertainment business to a tech and social media company.

Media spending on Chinese ecommerce platforms is rising but shifting: Ebiquity

china ebiquity ecommerce platform By Minnie Wang

Higher consumer engagement through content sharing is opening new opportunities for social commerce, even as ecommerce festival ROI is being challenged, says a recent report.

IAB Tech Lab launches platform to centralise privacy and consent signals

platform privacy By Jessica Heygate

Global privacy platform designed to help the ad industry navigate evolving privacy laws and platform changes across countries.

Kantar launches new insights platform

insights kantar platform research By Faaez Samadi

Marketplace available in 21 countries.

Taptica forms new China subsidiary, plans expansion

advertising platform By Robert Sawatzky

Mobile ad platform names new Beijing GM and is set to open a Guangzhou office

Google launches new creative platform

apac asia creative google platform By Faaez Samadi

Site includes tools and programmes for creatives and launches in APAC first.

Google relaunches ad products suite

advertising google platform By Faaez Samadi

Doubleclick brand jettisoned as Google reorganises ad and marketing tools for better integration.

Make video fit for platform, fit for purpose

advertising apac asia online platform video By Phil Townend

Don’t value meaningless reach over meaningful experiences, say IAB Singapore board members Phil Townend of Unruly and Gavin Buxton of SpotX.

H+K Strategies launches new China platform

brands cannes china creative platform By Faaez Samadi

Announced today at Cannes, the Shanghai Addition will focus on servicing Chinese brands looking to expand their global footprint.

DataXu launches custom OTT TV buying platform

buying ott platform tv By Faaez Samadi

New programmatic offering allows self-service TV buying that ties up with digital platforms.

Blis launches location AI platform

ai platform By Faaez Samadi

Blis Futures will only charge APAC advertisers for successful conversions.

PHOTOS: 90 Seconds celebrates 900,000 minutes

platform technology video By Gabey Goh

Video production platform 90 Seconds hosted a party to celebrate its first year in Singapore.

WPP and Infosys launch cloud-based digital marketing platform Infosys BrandEdge

digital marketing platform wpp By Staff Reporters

GLOBAL - Bangalore-based global technology firm Infosys and WPP have collaborated to launch Infosys BrandEdge, in partnership with WPP company Fabric. The cloud-based offering aims to offer integrated marketing and technology expertise on a unified platform.