Life beyond the view?
Only by focusing on outputs can brands get real value from their data, says Unruly's Phil Townend.
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Need for speed: Video creative must catch up with consumers
If the consumer is driving at 200mph and the trailing media tech industry is trying to keep up at 150mph, at what speed do we think the creative industry is evolving? IAB Singapore’s Phil Townend highlights the challenges.
Phil Townend: Six tips to surviving the ‘Adblockalypse’
If you thought viewability and ad fraud were big challenges, how about the 'Adblockalypse'?
Eight social video trends to look out for in 2015
2014 was the year when native video advertising evolved and viewability was on the tip of everyone’s tongue. But what can we expect from video advertising in 2015? Here are video ad technology company Unruly’s eight predictions.
Make video fit for platform, fit for purpose
Don’t value meaningless reach over meaningful experiences, say IAB Singapore board members Phil Townend of Unruly and Gavin Buxton of SpotX.