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What the almost-cancellation of Jimmy Kimmel means for creatives
jimmy kimmel tv

A pep talk for creatives in the age of authoritarianism.

The 12-minute window to CTV’s goldmine
advertising ctv tv By Ramakrishnan Raja

The fight for CTV inventory is fierce, but the most valuable ad space isn't where you think it is. Ramakrishnan Raja says that CMOs must master how to leverage the 12-minute discovery window for maximum impact.

TV + TikTok: A powerful impact driver for CPG marketers
equity television tiktok tv By Campaign Staff

To unlock proven efficacy and efficiency, CPG marketers should synergise their traditional spends on TV with TikTok- a platform that has emerged as the ‘new eye level’.

Love bites: Tapping into the short drama app opportunity
advertising streaming tv By Yikai Li

Short drama apps are thriving where Quibi failed—especially in Southeast Asia. Yikai Li, GM, Global Business at Nativex, shares strategies for advertisers to leverage this rising media format, featuring apps like ReelShort and DramaBox.

Music genre ad volumes on TV witnessed growth of 9% in Jan-Jun’23: TAM report
tv By Campaign India Team

‘Food & Beverages’ emerged as the leading sector with a 26% share of ad volumes

Global marketers fall rapidly out of love with TV, according to Kantar study
advertising kantar tv By Ben Bold

Study quizzed 900 marketers from markets spanning the globe.

Sharpest ever decline of linear TV viewers in 2022
tv By Shauna Lewis

For the first time, there has also been a significant decline in older audiences (65 and over) watching daily broadcast TV.

The upfront that changed everything? Wait until next year.
tv By Adam Helfgott

Macroeconomic conditions lend themselves to business as usual at the annual television rights buying event in the US.

Media buyers react: TV is fine – let's stop separating linear and digital
digital media tv By Arvind Hickman

The shift from traditional channels to digital is not new, but the looming recession is causing advertisers to take a cautious approach.

GroupM sets parameters for new measurement partners in the US
measurement nielsen tv By Alison Weissbrot

The media buying giant aims to bring the buy side’s voice to the TV measurement conversation with a new set of standards for partners.

Broadcast still dominates video viewing in Hong Kong
broadcast nielsen ott streaming top of the charts tv video By Staff Reporters

TOP OF THE CHARTS: Latest Nielsen data in January 2022 shows streaming platforms represent only a fifth of Hong Kongers' in-home video consumption, led by YouTube.

Nielsen loses accreditation for national and local TV in the US
nielsen tv By Alison Weissbrot

The Media Ratings Council accreditation loss will push the industry toward use of alternative currencies.

NBCUniversal to shake up measurement provider roster
measurement media nielsen tv By Sabrina Sanchez

The media company is reviewing more than 70 responses to its RFP, including current provider Nielsen, expected to conclude in September.

Twitter and Snap push content, creators and incremental reach
content snap tv By Sabrina Sanchez

Content announcements at NewFronts in US include exclusive partnerships in sports, entertainment, lifestyle and other genres.

TV consortium OpenAP launches an identifier for TV planning, measurement
tv By Alison Weissbrot

OpenID will allow advertisers in the US to use a single audience definition across major TV networks.

APAC media inflation is most resilient globally: report
apac ctv media media spend podcast print top of the charts tv By Rahul Sachitanand

ECI Media's inflation report also sees CTVs and podcasts rapidly emerging as weighty media opportunities.

Changing the channel: Use data to leverage potential of OTT in Southeast Asia
kantar ott trade tv By Staff Writer

Following a year of rapid growth in OTT penetration across Southeast Asia, new research from Kantar and The Trade Desk offers valuable market insights.

Addressable TV ads more memorable, study reveals
tv By Omar Oakes

However, viewing on smaller screen appears to be less effective despite growth in TV viewing on smartphones.

What’s next for India’s digital advertising landscape?
india ooh programmatic tv video By Sudipto Das

Out-of-home, TV, online video are expected to move towards programmatic in 2020. There’d also be more industry-wide alliances.

All you need is some good-looking people to advertise sunglasses
tv By Ad Nut

The first TV spot in Australia from sunglasses brand Quay features a whole bunch of good-looking people and...not a lot else.