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trade

China cracks down on Calvin Klein, Tommy Hilfiger parent companies

calvin klein china illumina pvh tommy hilfiger trade us By Staff Reporters

The announcement comes amid escalating US-China trade tensions, with Google and other US firms also under scrutiny.

The politics of trade and its impact on advertising

ian whittaker meta trade By Ian Whittaker

The US-China trade spat is shaking up industries worldwide. With billions at stake, what does it mean for major online platforms in APAC?

Changing the channel: Use data to leverage potential of OTT in Southeast Asia

kantar ott trade tv By Staff Writer

Following a year of rapid growth in OTT penetration across Southeast Asia, new research from Kantar and The Trade Desk offers valuable market insights.

Gaining share in a trade war: Five tips for successful brand-building in China

branding china trade By Douglas Lin

As the storm clouds gather, international brands must prepare for continuous adaptation.

Belt and Road: a two-way street

brands china trade By Lydia Lee

China's Belt and Road initiative isn't just about exporting but opening up communication, says Weber Shandwick's Lydia Lee.

Spotify teams up with The Trade Desk on programmatic audio in Asia

spotify trade By Byravee Iyer

The offering covers Southeast Asia, Australia and New Zealand.