Douglas Lin

Gaining share in a trade war: Five tips for successful brand-building in China

Gaining share in a trade war: Five tips for successful brand-building in China

As the storm clouds gather, international brands must prepare for continuous adaptation.

Five things you need to know about: Foursquare

Five things you need to know about: Foursquare

Douglas Lin, head of digital planning at BBDO/Proximity in Singapore, tells us five things we need to know about geo-location based social network Foursquare.