Emma Davey

You don’t always need to pay to play

You don’t always need to pay to play

Don't discount the importance of SEO in communications plans for building reputation, argues Edelman's digital director.

Build a creative culture, not just a creative department

Build a creative culture, not just a creative department

You can’t buy a creative department, argues Edelman's senior digital manager. You have to foster one by encouraging inspiring real-life experiences.