SEOUL - Rose Tsou, managing director of Yahoo Asia, has hit back at criticism of the portal's strategy in China, following a month of negative press that continued this week with the reported closure of its one-year-old social networking site Yahoo Guanxi.
ASIA-PACIFIC - In the second part of MediaTV's series on travel and tourism brands' marketing strategies, Charlie Wong, the new general manager of Zuji Hong Kong, says the company has placed greater emphasis on direct marketing and sales initiatives as a result of the current economic environment.
ASIA-PACIFIC - In the second part of MediaTV's series on travel and tourism brands' marketing strategies, Charlie Wong, the new general manager of Zuji Hong Kong, says the company has placed greater emphasis on direct marketing and sales initiatives as a result of the current economic environment.
ASIA-PACIFIC - In the second part of MediaTV's series on travel and tourism brands' marketing strategies, Charlie Wong, the new general manager of Zuji Hong Kong, says the company has placed greater emphasis on direct marketing and sales initiatives as a result of the current economic environment.
ASIA-PACIFIC - In the first part of MediaTV's series on luxury brands' marketing strategies, executive chairman of Shanghai Tang Raphael le Masne de Chermont speaks about the rise of China as a luxury powerhouse, not only as a market of consumers, but as a breeding ground that will produce high-end brands of its own.
SEOUL - Rose Tsou, managing director of Yahoo Asia, has hit back at criticism of the portal's strategy in China, following a month of negative press that continued this week with the reported closure of its one-year-old social networking site Yahoo Guanxi.
ASIA-PACIFIC - In the fourth part of Media's series on luxury brands' marketing strategies, Raymond Mok, Asia-Pacific general manager of eyewear brand Alain Mikli, says that one of the biggest challenges of marketing his products is making consumers understand what they are paying for.
ASIA-PACIFIC - In the fourth part of Media's series on luxury brands' marketing strategies, Raymond Mok, Asia-Pacific general manager of eyewear brand Alain Mikli, says that one of the biggest challenges of marketing his products is making consumers understand what they are paying for.
ASIA-PACIFIC - In the second part of MediaTV's series on luxury brands' marketing strategies, Fabergé's CEO Mark Dunhill discusses how digital plays an integral role in the jewellery company's expansion plan.
ASIA-PACIFIC - In the second part of MediaTV's series on luxury brands' marketing strategies, Fabergé's CEO Mark Dunhill discusses how digital plays an integral role in the jewellery company's expansion plan.
ASIA-PACIFIC - In the second part of MediaTV's series on luxury brands' marketing strategies, Fabergé's CEO Mark Dunhill discusses how digital plays an integral role in the jewellery company's expansion plan.
ASIA-PACIFIC - In the fourth part of Media's series on luxury brands' marketing strategies, Raymond Mok, Asia-Pacific general manager of eyewear brand Alain Mikli, says that one of the biggest challenges of marketing his products is making consumers understand what they are paying for.
BEIJING - Google has confirmed that its mobile services are being partially blocked in China in what is believed to be a further repercussion following its decision to shut down its search engine in the market.
GLOBAL - With the topic of newspapers' online payment models being thrust back into the headlines with The New York Times and the Financial Times announcing changes to their online access plans, executive director of the FT Asia-Pacific, Angela Mackay, says this is only the beginning of a long-term movement to migrate online content behind a paid wall.
Two years ago, Tencent's president of online media SY Lau detailed the company's plans to shift its business strategy to become a more mature portal. Since than, the online giant has not only graduated from that stature but also taken its first big step to extend beyond the Chinese roost.
Although search has been steadily growing in prominence for marketers over the last two years in Asia, this year search-specific agencies within holding companies have mushroomed.
Reuters' vice president Asia at Reuters Media strives to grow the newswire in a region that is its lowest revenue generator.
GLOBAL - As Yahoo prepares to move into the next phase of the 'It's Y!ou' campaign, the company's global executive vice president and chief marketing officer, Elisa Steele (pictured), discuss the campaign's creative direction and addresses the challenges it has faced in the past months.
BEIJING - In the days leading up to Google's move to end its censorship activities in China, Tencent received major press predicting that, outside Baidu, it had the best position to snatch Google.cn's market share, but Sohu has come out of the shadows and voiced its strategy to do the same.
The notion that newspapers' classified sections are all but dead - thanks to the emergence of alternative recruitment sources on digital platforms - hasn't deterred publications from continuing to invest in them.
BEIJING - The number of Chinese netizens watching online videos reached 240 million by the end of 2009 according to the China Internet Network Information Center's (CNNIC) latest report.
Western media platforms have shown a sharp change of heart toward micropayments this year.
BEIJING - Monster.com has invited advertising agencies to pitch for the creative business of its ChinaHR.com domain, its arm in the mainland market.
HONG KONG - TBWA Worldwide is to restructure its operations in Hong Kong, Taiwan and China, combining its resources in the markets to create a Greater China region that will be headed up by executive vice-president of TBWA Asia-Pacific, Ian Thubron (pictured).
GLOBAL - Grayling has appointed six worldwide industry-sector heads to streamline its global operations and concentrate its expertise across sectors.
SINGAPORE - Weber Shandwick has appointed the manager of group media relations at Emirates Airline, Valerie Tan (pictured), as vice-president of the public relations agency's health care practice in Singapore.
With the Shanghai World Expo set to launch in May, brands have been ramping up their marketing activity and revelling in the sponsorship and advertising freedom they were not afforded during the 2008 Beijing Olympics.
SEOUL - The Korean Ministry of Health and Welfare has aligned its communications business under McCann Worldgroup Korea following a competitive pitch, contracting McCann Erickson, Universal McCann and MRM Worldwide with its creative, media and digital account in the market.
BEIJING - The Ullens Centre for Contemporary Art in Beijing has appointed Ogilvy PR to develop communications initiatives that popularise and raise awareness of Chinese art domestically and abroad.
GLOBAL - InterContinental Hotels Group (IHG) has consolidated its customer-marketing agency services with Ogilvy & Mather worldwide, including key Asia-Pacific regions, Asia Australasia and Greater China.
HONG KONG - The Hong Kong Jockey Club (HKJC) has reportedly shortlisted digital agencies to create a campaign aimed at drawing new clients to its races.
SINGAPORE - Weber Shandwick has promoted Ben Reed as its technology-practice leader and senior vice-president in its Singapore office.
GHANGZHOU - Alibaba Group will invest $732 million into its online payment service, Alipay, over the next five years to upgrade capabilities across its global e-commerce network.
BEIJING - UK design and branding consultancy Bell will launch an office in Beijing under the leadership of Christiane Travers (pictured), corporate marketing and international PR manager at DHgate.com, as managing partner.
SHANGHAI - Nivea has extended its digital relationship with TBWA in China with Tequila Digital, the agency's branded digital arm, winning the account for Nivea's Body brand following a competitive pitch.
KUALA LUMPUR - Media sales shop Catcha Digital has been appointed as the exclusive sales representative for TripAdvisor across Asia-Pacific, following a management overhaul including the appointment of former Aktiv Digital CEO Alex Khan.
SHANGHAI - Unilever has contracted communications firm Dream Worker to launch a creative and media initiative for its Rexona brand across China following a competitive pitch that included both international and local agencies.
BEIJING - Microsoft has reportedly called a media pitch for its Windows business in China.
BEIJING - Following news that Google is "99 per cent" certain it will close its .cn domain, the search engine's Chinese advertising partners are pressuring the company to shed light on their situation and demand compensation if the site shuts down.
BEIJING - Twitter's chairman and co-founder, Jack Dorsey, said that his company is working on a Chinese-language version in anticipation that Twitter will eventually be available in China.
TOKYO - Edelman has named Kuniko Okuwaki as its deputy MD in Japan, inheriting many operational duties from former MD, Margaret Key (pictured), who has joined Burson-Marsteller as its market leader in South Korea.
HONG KONG - The Hong Kong Design Centre (HKDC) has selected Ruder Finn to handle the communications of its six-month exhibition that will run during the Shanghai 2010 World Expo.
ASIA-PACIFIC - Holding companies took a predictable knock in Asia and around the world last year, but the signs are now generally positive.
GLOBAL - Shangri-La Hotels and Resorts has handed its global media account to Maxus in a move that marks the end of its 10-year relationship with OMD.
BEIJING - Chinese authorities have reacted to Google's decision to end censorship of its searches in China and reroute users to its Hong Kong arm by partially blocking access to Google.com.hk's search results in the mainland.
BEIJING - Google has stopped censoring its search services in China following the identification of alleged cyber attacks at the start of the year, and has started to redirect users to servers based in Hong Kong.
JAKARTA - Fleishman-Hillard has launched an office in Jakarta, a move that supports the PR agency's goal of bolstering its presence in emerging markets and in Southeast Asia.
ASIA-PACIFIC - Burson-Marsteller has appointed its former Singapore market leader, Christine Jones (pictured), to the newly created role of managing director for Asia-Pacific.
BEIJING - Tangla Hotels and Resorts, a luxury hotel brand under the Hainan Airlines Group, has appointed Ruder Finn as its PR agency-of-record following a pitch.
SINGAPORE - Wildlife Reserves Singapore has appointed Icon International Communications as its public relations agency-of-record.
SHANGHAI - EmporioAsia Leo Burnett has won the digital accounts of two Shanghai icons ahead of the World Expo's launch in May, including the business for luxury hotelier Guoman Hotels.
SHANGHAI - Luxury fashion brand, Givenchy has appointed Ruder Finn as its public relations agency-of-record in China.
HONG KONG - Bernhard Glock (pictured), former vice-president of global media and communication at Procter & Gamble, has joined the Hong Kong-based mobile technology company TheTMSway as non-executive director.
GLOBAL - The world's top companies are increasingly turning to social media to convey their messages to both the public and their stakeholders, with 79 per cent of Fortune Global 100 companies admitting to using at least one social media platform as part of their communications strategy, according to a study by Burson-Marsteller.
SINGAPORE - BBDO/Proximity Singapore has named Douglas Lin (pictured) as head of digital planning.
SYDNEY - Yahoo7, the joint venture between digital corporation Yahoo and Australia's Seven Network launched in January 2006, has appointed Text 100 with its PR duties following a four-way pitch.
ASIA-PACIFIC - Martin Lindstrom (pictured), author of the marketing guidebook Buyology and a consultant for Fortune 500 companies, will be a keynote speaker at the Asian Marketing Effectiveness (AME) Festival held on 24 & 25 March at the Pudong Shangri-La in Shanghai this year.
ASIA-PACIFIC - Following the announcement that authorities in the US and UK have given Yahoo and Microsoft the go-ahead to create a search partnership, sources say the companies are still negotiating with governments across the region to ensure they have clearance to bring the partnership to Asia.
TAIPEI - Confectioner Wrigley has reportedly shifted its full creative portfolio in Taiwan from BBDO to DDB.
BEIJING - Chinese search giant Baidu has officially announced its plan to launch an independent online video company to air licenced videos in the mainland.
SHANGHAI - Levi Strauss & Co (Levi's) has called a media pitch for its business in mainland China.
SHANGHAI - Publicis Modem has scooped the digital creative business for LG Mobile in China.
HONG KONG - Aegis Media has promoted regional search director for wwwins Consulting and iProspect Greater China Antony Yiu (pictured) to managing director for search engine marketing shop iProspect Hong Kong and as regional director of iProspect in North Asia.
HONG KONG - Months after digital agency RMG Connect merged into parent company JWT's operations worldwide, its sister agency, XM Asia-Pacific, has moved into Hong Kong to fill the digital niche within the network left by RMG.
SINGAPORE - Saatchi & Saatchi Singapore has promoted senior brand director, Celevel Ranoco-Butler, to the post of Singapore general manager, filling a role that has been vacant for nine months.
BEIJING - Two months after announcing its plan to launch an independent online video company in China, Baidu has received US$50 million in venture capital funding to finance the endeavour and create an ad-supported business structure.
KUALA LUMPUR - Insurance company TM Asia Life, part of the Tokio Marine Group, has handed Naga DDB its rebranding business following a two-way pitch with Dentsu Malaysia.
SINGAPORE - Singapore Press Holding's (SPH) former assistant vice-president of its interactive business unit Raymond Teoh (pictured) has resurfaced at Pudding Media as vice-president of advertising sales.
SINGAPORE - Digital marketing agency The Upper Storey has appointed former GM of Tribal DDB Singapore Christer Eriksson (pictured) to the role of regional strategy director.
SINGAPORE - BMW Asia Group has shortlisted three creative agencies in a pitch for its Mini model in Singapore one month after more than 30 agencies made submissions for the review.
HONG KONG - Approximately 2,200 Hong Kong advertisers spent HK$351 million (US$45.2 million) on digital advertising in the first half of 2009, a Nielsen report states, marking a year-on-year boost of 4.4 per cent.
BEIJING - Google is poised to expand its presence in China's smartphone market in a pre-emptive strike against Apple's iPhone.
BEIJING - China Telecom has awarded Neo@Ogilvy its online media business, dislodging incumbent Starcom IP.
GLOBAL - Mediabrands subsidiary Initiative has been appointed as Dutch bank Rabobank's global media planning and buying agency-of-record following a five-way pitch that included incumbent Kobal.
AUCKLAND - Aegis Group's search marketing agency iProspect has launched in New Zealand, in line with its global expansion strategy.
TAIPEI - Alibaba Group's e-commerce auction site Taobao.com has launched Tao1shop.tw in Taiwan, marking Taobao's official entrance into the market.
GLOBAL - Deutsche Bank has reportedly called a global pitch for the "entire bank's media planning and buying business", sources close to the review say.
SINGAPORE - Seminar-planning firm Success Resources International has appointed Citrus PR as its communications agency-of-record.
BEIJING - Kai-Fu Lee (pictured), the departing president and VP of engineering at Google China, has confirmed that he will head up Innovation Works, a US$115 million incubation firm that will finance technology start-up companies.
SINGAPORE - Solutions Digitas, a marketing services agency under Publicis Groupe, has named Janice Tan (pictured) as vice-president and general manager of its Singapore operations.
AUCKLAND - Bank of New Zealand has appointed SparkPHD and independent creative agency Sugar as its agencies-of-record in New Zealand.
HONG KONG - Procter and Gamble has contracted wwwins Consulting with its digital marketing duties for Whisper in Hong Kong following a four-way pitch that included Digitas, Razorfish and Tribal DDB.
Can the Spotify model work in Asian markets?
ASIA-PACIFIC - To adapt its digitally led global warming awareness campaign 'Tck tck tck: time for climate justice' for Asian audiences, creative agency Havas Worldwide has struck deals with companies including Youku, Sina and Sohu to ensure that the message is circulated in every market.
MANILA - Deploy Digital, a digital-strategy shop under Asia Digital Holdings, has strengthened its Filipino operations through the hire of Emmanuel Tonogbanua as county head.
GLOBAL - CNN will overhaul its worldwide digital offerings in October in an effort to stay relevant through the proliferation of wireless gadgets, beginning with the launch of its first iPhone application and including a relaunch of its CNN.com homepage.
SHANGHAI - Chinese portal Sina and digital out-of-home media company Focus Media will officially call off their proposed acquisition deal tomorrow if the Government does not consent to the merger before then, ending a turbulent 10-month approval process.
BEIJING - Leading Chinese search engine Baidu, the Internet Society of China and the China Communications Standards Association have published a set of search engine marketing (SEM) regulations aimed at developing the sector as a reliable source of news and business.
SINGAPORE - The World Sports Group has charged Iris with developing an integrated campaign to promote the 2009 Barclays Singapore Open golf tournament, beating out two other agencies in a competitive pitch.
BEIJING - Habitat for Humanity China has tasked GolinHarris with the public relations duties of the 2009 Jimmy and Rosalynn Carter Work Project, an event that will include construction in China and the territory surrounding the Mekong River.
BEIJING - The battle for share in China's huge online video market has taken a new turn after Youku.com filed two lawsuits against Chinese portal Sohu.com.
SINGAPORE - ESPN STAR Sports and Tiger Beer have teamed to launch the branded football programme Tiger World of Football, an extension of Barclays Premier League broadcast in Southeast Asia, which Tiger also sponsors.
Advertisers who are dishonest about their use of social media risk losing credibility.
ASIA-PACIFIC - Richard Bleasdale (pictured), Iris Worldwide's CEO for Asia-Pacific, will depart his position at the end of the year.
GLOBAL - Adobe Systems Incorporated is set to acquire digital marketing optimisation company Omniture for US$1.8 billion in an effort to bolster and diversify both companies' technological capabilities and client base.
SEOUL - The Korea Communications Commission has given Apple the green light to introduce its iPhone handset to South Korean audiences, giving the company an opportunity to realign the mobile marketplace by introducing less expensive smartphones.
SINGAPORE -The Singaporean Economic Development Board (EDB) has narrowed its search for a digital partner down to at least three agencies following the issuance of an open tender for its business.
HONG KONG - Managing director of OgilvyOne and Neo@Ogilvy Hong Kong Sean Rach will be departing the agency at the end of the month to assume a regional marketing role at Prudential.
BEIJING - Philips China has added Publicis Modem to its list of roster agencies in the market, tasking the agency with developing digital strategies for its 2009 branding campaign.
GLOBAL - Anheuser-Busch InBev has reportedly appointed DDB as Budweiser's worldwide advertising agency, tasked with broadening Bud's global position to become an iconic brand akin to Coca-Cola.