According to Dream Worker, Rexona’s PR-focused campaign will be developed around entertainment marketing and may include musical and dramatic performances. It will further feature below-the-line marketing elements.
The account is to cover both Rexona’s women and men’s lines.
The account is to cover both Rexona’s women and men’s lines.
Dream Worker has had a relationship with Unilever in the past, managing campaigns for its Walls ice cream brand, Lipton and Knorr.
