The appointment will be effective in June, when Matchett relocates to Singapore for the role.
According to Saatchi & Saatchi, Matchett has been the creative lead for notable advertisements, including an RSPCA campaign that garnered public outcry for the use of live dogs.
According to Saatchi & Saatchi, Matchett has been the creative lead for notable advertisements, including an RSPCA campaign that garnered public outcry for the use of live dogs.
In India – where he has held the role of national creative head for JWT – Matchett also launched a campaign for a potato chip brand that involved pyrotechnic stunts.
“He’s also produced some more traditional forms of advertising, too: from beer, soft drinks and chocolate, to cars, airlines and financial services,” the agency noted.
“Bruce has all the attributes we need for the job: talent, hunger, a passion for innovation, tremendous mentoring skills and vast experience,” said Andy Greenaway, Saatchi’s regional creative director. “These two markets have made huge strides creatively over the last couple of years. I believe Bruce will take us to the next level.”
