Reed, who joined the agency earlier this year from Microsoft, will report to vice-chairman of Weber Shandwick Asia-Pacific and managing director of the Singapore office, Baxter Jolly (pictured).
According to the agency, Reed has covered technology over more than 14 years in the industry. At Microsoft, he served in various communications and marketing roles in seven years, and directed several global programmes in conjunction with Microsoft’s regional partners including Acer, HP, Lenovo, LG, Samsung, Sony and Toshiba.
According to the agency, Reed has covered technology over more than 14 years in the industry. At Microsoft, he served in various communications and marketing roles in seven years, and directed several global programmes in conjunction with Microsoft’s regional partners including Acer, HP, Lenovo, LG, Samsung, Sony and Toshiba.
The appointment comes a week after Weber Shandwick Singapore named Valerie Tan as vice-president of the public relations agency's health care practice in the market.
