Beijing art centre appoints Ogilvy PR to promote Chinese art

BEIJING - The Ullens Centre for Contemporary Art in Beijing has appointed Ogilvy PR to develop communications initiatives that popularise and raise awareness of Chinese art domestically and abroad.

According to the agency, Ogilvy will also work with the nonprofit centre to engage in creative collaborations with brands to broaden audiences’ exposure to art.

“Since the launch of Ogilvy’s O Gallery six years ago, we have made it our mission to showcase and cultivate the talent of emerging Chinese artists in our very own office,” said Shenan Chuang, CEO of Ogilvy & Mather Group China. “This is a cause that is very near and dear to us and it is truly exciting to partner with an organisation that shares this mission.”

The Ullens Centre was founded in Beijing in 2007 by collectors Guy and Myriam Ullens.

Source: Campaign China