According to the network, McCann pitched against Cheil Worldwide and five other local competitors. McCann entered the process through a collaboration between McCann Healthcare, Universal McCann, McCann Erickson, Momentum and Weber Shandwick, with support from MRM.
The network is charged with launching four public-service campaigns on the topics of ‘anti-smoking’, ‘moderate drinking’, ‘obesity prevention’ and ‘love for life’.
Separately in the market, the network won the digital and creative account for sports-equipment brand Head, which is looking to fully re-launch in Korea.
McCann said they faced BBDO in the review.
Head, under the Korean licensee Kolon Sports, has charged the network with overseeing the creative and digital aspects of its sports equipment and apparel lines and incorporate a digital experience into its branding.
