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Is corporate silence on Trump tariffs really golden?
corporate silence tariff trump By Siobhan Holt

Despite a chaotic week for PR figures handling the fallout from US President Trump’s tariff changes, the corporate world has remained relatively silent—but is this the right comms move?

4 flashpoints in the Trump White House's war with legacy media
news media trump white house By Chris Daniels

From banning AP correspondents to canceling subscriptions, here are a few ways the Trump administration is intentionally stressing its own relationship with mainstream journalists.

Following Trump's lead is a mistake. It's time for agencies to focus on climate
clean creatives climate change donald trump environment parish agreement trump By Duncan Meisel

Just like you wouldn’t plan a picnic without considering the weather; agencies that try to plan for the future without considering climate change are risking disaster, says Clean Creatives' Duncan Meisel.

Brands and brand leaders react to Trump’s presidential win
donald trump trump By Julia Walker

Many company leaders congratulated Donald Trump on becoming the next US President-elect, while some are expressing heartbreak.

Advocacy groups decry Meta Trump reinstatement
meta trump By Brandon Doerrer

Technology policy and media-monitoring organizations warn that Trump’s return to Meta platforms will lead to a surge of misinformation and discrimination against marginalized communities.

How adtech helped to radicalise the US
adtech trump By Bob Hoffman

The digital advertising ecosystem has played a role in promoting hate and division, the author of the Ad Contrarian blog writes.

Should social media companies alone have the power to ban Donald Trump?
trump By Omar Oakes

Should the public be represented if digital media has created a new public square?

The legacy of Brand Trump: from disruption to self-destruction
trump By Jamie Williams

The politicians and commentators that tied their fortunes to the outgoing president's brand played one hand too many and have been seriously burnt.

Stunning demonstration of white privilege desecrates Brand America
trump By Steve Barrett

The heinous mob attacks on the US Capitol building on Wednesday finally provided a wake-up call to those who have enabled a poisonous level of social discourse over the past four years.

Twitter suspends Trump account permanently
trump By Frank Washkuch

The handle had been a primary way of communicating with the public throughout Trump’s campaigns and term in office.

Brands speak out against Capitol insurrection
trump By Sabrina Sanchez

Ben & Jerry’s, Axe, and Boeing are among brands taking a stance and condemning violent riots.

Social-media platforms clamp down on Trump
trump us youtube By Rahul Sachitanand

UPDATED: Facebook, YouTube and Twitter continue to take action after the outgoing US president stoked violence in the lead-up to the handover of power.

A return to the Obama comms playbook? Not exactly
trump white house By Chris Daniels

The Biden administration will be night and day from the Trump White House, but also distinct from the last Democratic president.

What a Trump win would mean for luxury in China
china luxury trump By Gemma Williams

From tariffs to discretionary spend levels, the health of the US-China relationship is likely to affect the health of China's luxury goods sector.

US greenlights TikTok-Oracle deal; fate now lies with China
bytedance privacy tiktok trump

Under the arrangement that has been waved through by President Trump, ByteDance will create a new US-headquartered company called TikTok Global that will be majority owned by US investors.

Fair and free markets go out the window in America’s TikTok grab
bytedance microsoft tiktok trump By Robert Sawatzky

The sad implication of the TikTok saga is that it snuffs out the faint hope that we might see a truly global digital ecosystem.

Facebook failed to stop users finding white-supremacist content with 'KKK' searches
trump By Omar Oakes

Platform's approach to civil rights remains 'too reactive', report warns.

Lysol and Clorox respond to Trump comment about injecting disinfectant
trump By Diana Bradley

The companies are warning people against consuming their products.

The new awkwardness of globalisation
global trump By James Thompson

A backlash to globalisation, personified by Trump's recent visit to Asia, is challenging the big brand world order writes, Diageo's James Thompson.

Amazon, Starbucks, Microsoft take on Trump over undocumented children
microsoft starbucks trump By Simon Gwynn

All three brands issued statements supporting the lawsuit filed by attorney-generals of 15 US states to stop the move by US President Donald Trump to scrap the DACA programme.

How to survive a Trump tweet attack
crisis trump By Robert Sawatzky

Global brands are being challenged by the Trump administration like never before, but there still are ways to influence the White House, says Finsbury's North American president.

Diesel reinterprets the meaning of walls for Japan
japan lgbt trump By David Blecken

The irreverent Italian label's short film is an effort to spread the freedom to love.

Poor political predictions deliver analytics lessons for marketers
analytics data opinion trump By Olivier Maugain

Failure to predict Trump and Brexit doesn't mean that 'data died'. But there are steps marketers can take to avoid similar black-swan events.

'Staggering' rise in crisis work amid global uncertainty: Porter Novelli CEO
china crisis trump By Faaez Samadi

Brad MacAfee says while campaigns and integration remain key to the PR business, reputation management is top of mind in the current geopolitical climate.

Trump deflates Chinese interest in US property, tourism and education
china data research trump By Jenny Chan 陳詠欣

Four in 10 Chinese are more negative about the US following Trump’s first month as president.

Trumping the filter bubble
campaign marketing strategy trump By Michael Daley

Just as Donald Trump mastered the echo chamber to land himself this presidential inauguration, marketers can use it to their advantage, says Michael Daley of DigitasLBi.

2017: Crisis breeds plenty of opportunity
omnicom trump us By Jasmin Sohrabji

It’s time to get over debating traditional versus digital media in India and to get real about investing substantially in data capabilities.

From new business to M&A: The year of Trump and transparency
Dentsu trump By Greg Paull

Unknown firms dominate China’s M&A scene, WPP’s agencies lead, and Dentsu keeps shopping—a tumultuous year has left the industry feeling shell-shocked, and taking stock of what 2017 has in store.

Brexit and Trump: All change for media and advertisers?
trump By Rob Norman

Reality took a back seat in 2016, posing serious questions for journalists and marketers alike.

Outlook 2017: Experts and leaders predict
Dentsu trump By Emily Tan

What will follow the year of Trump, Brexit, diversity scandals, transparency, overcharging, VR and AI?

Goodbye cruel year; can 2017 do worse?
brands trump By James Thompson

The past 12 months have been ‘WRONG’ on almost every level, but marketers can work for a better world over the coming year, writes Diageo Reserve's James Thompson.

Malaysian marketers should target workforce, not just race
Dentsu malaysia study trump By Sue-Anne Lim

Sue-Anne Lim, chief of group insights & strategy at Dentsu Aegis Network Malaysia, says new research shows it's time marketers paid more attention to the blue-collar community.

What should China make of Trump's anti-China rhetoric?
china donald trump trump us By Jenny Chan 陳詠欣

China insiders comment on how Trump won, and share their views on the possible impact of his aggressively anti-China stance.

Trump's victory: The night a machine predicted humans better than the humans
trump us By Lisa De Bonis

Havas built an AI tool for ITV News that predicted Donald Trump would win the US election. The machine wasn't affected by political bias.

Pedigree throws dog into Clinton-Trump fray
mars trump By Ad Nut

From the US: Will supporters of one candidate help a supporter of the opposing candidate help a lost dog?