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tariff

The art of dealing with the new trade order

david golding tariff trade wars

Donald Trump's tariff tornado will have wide-reaching implications, potentially placing advertisers and agencies at a fundamental pivot point says New Commercial Arts’ David Golding

Is corporate silence on Trump tariffs really golden?

corporate silence tariff trump

Despite a chaotic week for PR figures handling the fallout from US President Trump’s tariff changes, the corporate world has remained relatively silent—but is this the right comms move?

How have the US tariffs impacted the 'big six' holdcos' stock market performance?

holdcos stock performance tariff

Campaign analyses the networks’ performance since the announcement of tariffs at the start of 2025.