The art of dealing with the new trade order
Donald Trump's tariff tornado will have wide-reaching implications, potentially placing advertisers and agencies at a fundamental pivot point says New Commercial Arts’ David Golding
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The Croisette versus Wall Street: How to put a greater financial value on creativity
Why doesn't creative excellence at Cannes lead to greater investor interest?
Will you pass the Christmas ad test?
Despite big research agencies insisting that what matters are long-running and distinctive brand assets, the tide is turning against classic advertising campaigns.