H&M returns to Tmall but it’s far from business as usual
H&M has returned to Alibaba's Tmall platform 16 months after the Xinjiang backlash. But can the fast fashion company ever win back local shoppers?
H&M has returned to Alibaba's Tmall platform 16 months after the Xinjiang backlash. But can the fast fashion company ever win back local shoppers?
With China stepping up its space exploration, will the country’s wealthy soon want space themes from luxury fashion?
The embattled luxury label faces an uphill brand to regain lost ground in a competitive market.
In China, consumers gain emotional or physical self-actualisation from brands and for the country's youth, symbols are both a continuum of ideas and history as well as being completely of the now.
The fallout from Dolce & Gabbana’s notorious China scandal was dramatic. Now, four years later, the company speaks to Jing Daily about how it’s moving on.
A look at China’s LGBT community and how brands can support its members.
Both brands reported falling sales on China’s e-commerce channel, Tmall, in April.
An overly decorative exhibition stand at the China International Import Expo appears to be the latest misstep in China for the luxury brand.
This new merger will allow companies a consistent view of an influencer campaign’s impact at scale and across regions.
Many say China’s C2M model will be its latest e-commerce driver. But is luxury ready to let go of old design models and embrace consumer preferences?
RTFKT’s sneaker drop with Fewocious earned US$3 million. Now, it’s auctioned off a gold sneaker for Chinese New Year on China’s digital marketplace, Treasureland.
At a time when brands are struggling to innovate new, exciting ways to buy online, luxury brands can learn from a category that claims to have reinvented online shopping.
From tariffs to discretionary spend levels, the health of the US-China relationship is likely to affect the health of China's luxury goods sector.