Gemma Williams

H&M returns to Tmall but it’s far from business as usual

H&M returns to Tmall but it’s far from business as usual

H&M has returned to Alibaba's Tmall platform 16 months after the Xinjiang backlash. But can the fast fashion company ever win back local shoppers?

Who will win the luxury space race?

Who will win the luxury space race?

With China stepping up its space exploration, will the country’s wealthy soon want space themes from luxury fashion?

What’s Burberry’s Next Step in China?

What’s Burberry’s Next Step in China?

The embattled luxury label faces an uphill brand to regain lost ground in a competitive market.

Why gen-Z symbols are different in China

Why gen-Z symbols are different in China

In China, consumers gain emotional or physical self-actualisation from brands and for the country's youth, symbols are both a continuum of ideas and history as well as being completely of the now.

Four years on, Dolce & Gabbana speaks out after China scandal

Four years on, Dolce & Gabbana speaks out after China scandal

The fallout from Dolce & Gabbana’s notorious China scandal was dramatic. Now, four years later, the company speaks to Jing Daily about how it’s moving on.

China’s LGBTQIA+ trust can’t be bought

China’s LGBTQIA+ trust can’t be bought

A look at China’s LGBT community and how brands can support its members.

Adidas and Nike sales plummet following boycotts

Adidas and Nike sales plummet following boycotts

Both brands reported falling sales on China’s e-commerce channel, Tmall, in April.

Dolce & Gabbana ignites controversy in China once again

Dolce & Gabbana ignites controversy in China once again

An overly decorative exhibition stand at the China International Import Expo appears to be the latest misstep in China for the luxury brand.

Launchmetrics moves into China with Parklu acquisition

Launchmetrics moves into China with Parklu acquisition

This new merger will allow companies a consistent view of an influencer campaign’s impact at scale and across regions.

Is Western luxury ready for China’s C2M model?

Is Western luxury ready for China’s C2M model?

Many say China’s C2M model will be its latest e-commerce driver. But is luxury ready to let go of old design models and embrace consumer preferences?

The brand that made $3 million in digital sneakers discusses future of NFTs in China

The brand that made $3 million in digital sneakers discusses future of NFTs in China

RTFKT’s sneaker drop with Fewocious earned US$3 million. Now, it’s auctioned off a gold sneaker for Chinese New Year on China’s digital marketplace, Treasureland.

In China, here's what luxury brands can learn from group buying platforms

In China, here's what luxury brands can learn from group buying platforms

At a time when brands are struggling to innovate new, exciting ways to buy online, luxury brands can learn from a category that claims to have reinvented online shopping.

What a Trump win would mean for luxury in China

What a Trump win would mean for luxury in China

From tariffs to discretionary spend levels, the health of the US-China relationship is likely to affect the health of China's luxury goods sector.