No advertiser owes a media platform
Elon Musk’s robust message to advertisers this week betrays a fundamental misunderstanding of the commercial media dynamic.
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Davos elites bullish on future of business
There was a sense of guarded optimism in the air at the latest World Economic Forum. But CEOs want their CCOs to step up and deliver on their greater accountability.
Edelman staff cuts reflect an industry at a crossroads
PR is at an inflection point where it is considered a senior adviser to CEOs and the C-suite, but is now being held to account for this increased responsibility. Tough decisions are required
APAC revenue dips for Edelman as global revenue slips back to under $1 billion
Like-for-like global revenues were $986 million last year, compared to $1.04 billion in 2023 while APAC revenues were down 11.5%
5 questions for WPP CEO Mark Read on the FGS sale
PRWeek's Steve Barrett chats with the holding company chief about why WPP sold FGS Global.
Snoop Dogg embodies the magic of the Olympic Games
The West Coast rap legend is living his best life for all of us in Paris as he dives deep into the Olympic experience and embraces the magic of the greatest show on earth.
Brand sales are the real awards for marcomms agency partners
Agencies can win any number of gongs at awards shows but the real sustainable payback comes from helping clients increase sales and achieve their business goals.
Gail Heimann's retirement is a huge loss for the PR industry
The Weber Shandwick CEO’s near three-decade tenure at the Interpublic agency was highlighted by creativity, great ideas, mentorship and empathetic leadership.
Gail Heimann to retire from Weber Shandwick
After a 28-year career at the IPG agency, Heimann will be replaced as CEO by Susan Howe.
Richard Edelman reflects on Cannes and regrouping after a tough year
Fresh off numerous Lions wins, the iconic agency CEO is confident ‘the market has moved toward PR firms.’
AI hype is done: Time to embrace reality
The (human) chat about generative AI has migrated from intensive promotion and exaggeration to the genuine opportunities and threats this revolutionary technology enables—but PR pros have yet to fully get their arms around it.
The sun is rising in the east and west for TikTok
Every communicator and marketer now needs to know how to operate effectively on TikTok, which has rapidly established itself as the most important social network for young consumers.
The Olympics: It's complicated
Winter Olympics athletes in Beijing are striving to preserve the idealistic and purposeful values of the Games and protect “chivalry, honour and glory” despite the harsh realities of the modern world.
A PR legend, centenarian and a gentleman
David Finn, who just turned 100, is one of the founding fathers of PR and a throwback to the genesis of the communications industry.
Ogilvy to discard sub-brands
CEO John Seifert says US will immediately adopt a single P&L, with other countries to follow.
Journalism is not a crime
As we reach the one-year anniversary of the detention of Wall Street Journal reporter Evan Gershkovich in Russia, the role of the media has never been under such intense scrutiny.
Lenovo seeks agency support for seven-figure China PR brief
The winning firm will help the Chinese multinational tech giant overcome recent reputational challenges.
Richard Edelman outlines succession plan for world’s largest PR firm
Edelman said the list of potential heirs could include family and non-family members.
PR pioneer Howard Rubenstein dead at 88
Rubenstein was synonymous with high-profile names including New York Yankees owner George Steinbrenner, Michael Bloomberg, Rupert Murdoch, Abe Beame, Mario Cuomo and Fred and Donald Trump.
Stunning demonstration of white privilege desecrates Brand America
The heinous mob attacks on the US Capitol building on Wednesday finally provided a wake-up call to those who have enabled a poisonous level of social discourse over the past four years.
WPP's Mark Read and WBA's Aron Radelet: Behind the scenes of the $600 million pitch
The CEO of the world’s largest marketing services holding company and CCO of the world’s largest pharmacy unpick one of last year’s biggest pitches.
Racism is a virus, not Asians: #StopAAPIHate
Recent egregious events in Atlanta are the culmination of centuries of discrimination against Asian-Americans—brands have a responsibility to step up and take action in the same way they did around the Black Lives Matter movement.
WPP fends off Publicis to retain $600 million Walgreens Boots Alliance account
The integrated account encompasses PR, advertising and marketing and runs until 2022, with an option to extend until 2024.
Interpublic Group rebrands CMG division as IPG DXTRA
The 28-agency, 7,000-person offering including Weber Shandwick, Golin, Octagon, Jack Morton and FutureBrand will operate as a global collective led by CEO Andy Polansky.
‘It’s going to be unbeatable’: WPP’s Mark Read discusses BCW-H&K merger
EXCLUSIVE: Mark Read details the thinking behind the move, including what role AI may have played.
Davos 2024 sets scene for an extraordinary year ahead
With over 60 elections taking place around the world this year, heads of state and business, media and government leaders gathered in the Swiss Alps to participate in the most invaluable networking event of the year. Here’s what they talked about.