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Wildlife is choking. Here's the ad
animal trash fashion cheil plastic pollution wwf By Staff Reporters

With over a million marine animals dying yearly from plastic, this AI-generated ad blitz in Seoul is an attempt to shock the public and policymakers into action.

World Wildlife Fund spotlights global climate records in Olympics campaign
climate change esg sustainability wwf By Eric Berger

The 60-second spot contrasts the reality that as athletes shatter records at the Games, the world is smashing climate records.

AI paints two futures - climate action or not - for WWF exhibition
ai climate change wwf By Imogen Watson

The series of 20 Romanticism-style paintings uses artificial intelligence to imagine what could happen if society doesn’t act on climate change.

Unmasking a Covid cause of marine pollution
alibaba inspiration station sea wwf By Rahul Sachitanand

INSPIRATION STATION: Alibaba, WWF and F5 collaborated on highlighting the tremendous damage caused by 1.5 billion masks finding their way into the oceans.

Accenture and WWF: Sustainable choices yet undercooked for consumers
accenture sustainability top of the charts wwf By Staff Reporters

Despite an improvement in sustainability cred, consumers do not trust brands' claims, find them confusing and want to verify the claims more easily.

You think your lockdown was long?
Colenso BBDO wwf By Ad Nut

Try forever, suggests this powerfully simple OOH campaign for WWF by Colenso BBDO and Hearts and Science.

WWF urges co-existence with nature post lockdown
wwf By Campaign India Team

Watch the film conceptualised by McCann Worldgroup India here

These tasty celebrity-chef recipes all contain a secret ingredient
grey wwf By Ad Nut

A regional campaign for WWF by Grey Malaysia has chefs on the Asian Food Network seasoning their dishes with a dash of plastic pollution.

The amount of plastic football fans eat is nuts
football grey malaysia wwf By Ad Nut

Grey Malaysia converted research about microplastic ingestion into disturbing in-stadium messages for the WWF during the recent Malaysian Football League final.

Here's what you might eat in plastic every week

grey wwf By Ad Nut

Grey Malaysia helps WWF visualise the amount of microplastics people regularly eat.

Tiger Beer, Kenzo and WWF turn big cats' stripes into fashion
wwf By Ad Nut

The brands and the wildlife NGO, along with Marcel Sydney, collaborated with emerging artists to create a unique clothing collection that raises awareness about the plight of wild tigers.

When brand experience goes wild
google wwf By Sanjay Surana

Google, Lenovo, MBS and WWF team up to create immersive AR project.

Tiger Beer sinks teeth into big-cat conservation

singapore tiger beer wwf By Ad Nut

The brand puts a US$1 million donation and a marketing campaign behind an effort to save the animals.

The vanishing tree in China: illusion or reality?
china wwf By Jenny Chan 陳詠欣

SHANGHAI – Four Grade 10 students from Shanghai High School's International Division took on a metaphorical art project in their own campus, which is really one of the branches of WWF's campaign to raise awareness of forest protection in China.

1600 pandas world tour comes to Hong Kong
wwf By Benjamin Li

AllRightsReserved has brought 1600 panda sculptures to Hong Kong for a month-long exhibition to celebrate the opening of PMQ, a high-end entertainment complex, and as part of the government’s ‘Conserving Central’ initiative. The organisation will also perform flashmobs in dozens of landmarks around the city to promote conservation. Etymon is the PR agency for the project.

WWF and China’s top networking sites to hijack digital space with ‘smog’ to highlight China’s air pollution hazard
bbh wwf By Press Release

SHANGHAI - The World Wildlife Federation (WWF) together with BBH China and China’s top networking sites are hijacking the digital space with ‘smog’ during Earth Hour to highlight China’s growing air pollution hazard.

'Wipe away' air pollution with World Wildlife Fund’s 'Blue Sky' app
china wwf By Jenny Chan 陳詠欣

BEIJING - WWF has launched an app ahead of Earth Hour on 29 March that allows users to turn photos of polluted grey skies into clear blue ones with a simple finger wipe.

Hong Kong celebrities (plus Spiderman) make sacrifices for Earth Hour
wwf By Benjamin Li

HONG KONG - Comic icon Spiderman will be the first superhero ever to act as an Earth Hour ambassador, together with local celebrities including Eason Chan, Kay Tse, Leo Ku and Miriam Yeung, all of whom have promised to give up something today for a better tomorrow.

Six Chinese social sites to jointly launch 'blackout' campaign for Earth Hour

china media online wwf By Jenny Chan 陳詠欣

SHANGHAI - To mark Earth Hour on Saturday, World Wildlife Fund (WWF) has collaborated with six Chinese social networking sites to launch a digital awareness campaign called 'Light only what you need'.

Dentsu to create awareness of the Coral Triangle region
singapore wwf By Staff Reporters

SINGAPORE - Dentsu Asia Network will roll out a regional campaign for WWF, in a bid to create awareness on the pertinent environmental issues at the Coral Triangle region, in November.

WWF & Leo Burnett Sydney launch forest-saving campaign
australia leo wwf By Staff Reporters

SYDNEY - Next week, WWF-Australia and Leo Burnett will be rolling out a 'Love your forests' campaign, featuring lovable cartoon tree, Harry Ficus. The campaign is supported by the Forest Stewardship Council (FSC).

Coca-Cola Philippines unveils first-ever green Fukien tea plant billboard
wwf By Rhandell Rubio

THE PHILIPPINES - Coca-Cola Philippines and the World Wide Fund for Nature have collaborated to unveil the country's first ever billboard comprised completely of plants. The effort is part of Coca-Cola's 'Live positively' campaign to tackle the issues of water conservation and climate protection.

LB Sydney runs comical 'Moths' TVC for Earth Hour 2011
Leo Burnett wwf By Staff Reporters

SYDNEY - Leo Burnett points to the importance of switching off your lights for Earth Hour 2011 on 26 March at 8.30pm, in this comical TVC 'Moths' for WWF.

Tribal DDB selected AOR for WWF Philippines
wwf By Rhandell Rubio

PHILIPPINES – Tribal DDB has been named the agency-of-record (AOR) by WWF Philippines for its 'Carbon footprint' campaign, following a three-way pitch against McCann and Dentsu.

BBH appoints Impact Asia for branding push in China
bbh china mentos pr wwf By Benjamin Li

SHANGHAI - Fiona Ng, China MD at Impact Asia, has announced that they have been appointed as PR agency partner by Bartle Bogle Hegarty (BBH). The one year contract commences this month.

WWF places giant shark fin in cinemas to drive awareness
campaign hong kong Leo Burnett wwf By Jane Leung

WWF, in partnership with Leo Burnett Hong Kong, is aggressively advocating against the consumption of shark fins with an interesting ad using lightboxes in cinemas.

Unilever sets target of halving carbon footprint in 10 years
fmcg unilever wwf By Staff Reporters

GLOBAL - Unilever, the global consumer goods company, has revealed a plan to halve the carbon footprint of its products and source all agricultural raw materials sustainably within 10 years.

WWF's Singapore Seafood Guide promotes sustainable eating in Singapore
campaign ogilvy print singapore wwf By Jane Leung

World Wide Fund for Nature (WWF) Singapore has developed a Singapore Seafood Guide to encourage consumption of sustainable seafood as part of its efforts to preserve the marine ecosystem.

Hitachi, Tudou takes action against global warming with WWF donations
campaign digital wwf By Jane Leung

Japanese technology and services company Hitachi has partnered with Tudou for an environmental campaign petitioning against global warming.

WWF searches for six 'Pambassadors' in the Sichuan Province
campaign online wwf By Jane Leung

The next best job in the world is perhaps working for the World Wide Fund for Nature (WWF) as a 'Pambassador', advocating the protection of the species in China's Chengdu, Sichuan Province.

CASE STUDY: Ogilvy PR promotes Chengdu through Earth Hour 2010

case study china wwf By Staff Reporters

Ogilvy PR wanted to raise awareness of Chengdu, a city in southwest China, as a favoured destination for tourists and investors.

Ogilvy wins eight-way pitch for WWF account in the Philippines
account win ogilvy sustainability wwf account win ogilvy sustainability wwf By Adobo Magazine

MANILA - The World Wildlife Foundation (WWF) Philippines has appointed Ogilvy & Mather as its creative agency to help generate support and financial aid for its marine conservation efforts.

CASE STUDY: Ogilvy PR promotes Chengu City through Earth Hour 2010

case study china wwf case study china wwf By Staff Reporters

Ogilvy PR wanted to raise awareness of Chengdu City in southwest China to become a favoured destination for tourists and investors.

Ogilvy wins eight-way pitch for WWF account in the Philippines
account win ogilvy sustainability wwf account win ogilvy sustainability wwf By Adobo Magazine

MANILA - The World Wildlife Foundation (WWF) Philippines has appointed Ogilvy & Mather as its creative agency to help generate support and financial aid for its marine conservation efforts.

CASE STUDY: Ogilvy PR promotes Chengu City through Earth Hour 2010

case study china wwf case study china wwf By Staff Reporters

Ogilvy PR wanted to raise awareness of Chengdu City in southwest China to become a favoured destination for tourists and investors.

WWF | Space Monkey | Australia
campaign digital Leo Burnett wwf campaign digital Leo Burnett wwf

A monkey is coming home after 65 years in space in the latest campaign from World Wildlife Fund (WWF) Australia titled 'Space Monkey'.

Aircel | Save Our Tiger Initiative | India
campaign Dentsu india telecom wwf campaign Dentsu india telecom wwf

One of India's largest mobile service providers Aircel has joined the fight to save India's Royal Bengal tiger population from extinction.

WWF | Wildlife's Fate is in Your Hands | China
campaign digital wwf campaign digital wwf campaign digital wwf

The World Wide Fund for Nature has launched a mobile campaign to drive awareness of endangered animals.

WWF | Wildlife's Fate is in Your Hands | China
campaign digital wwf campaign digital wwf campaign digital wwf

The World Wide Fund for Nature has launched a mobile campaign to drive awareness of endangered animals.

WWF | Space Monkey | Australia
campaign digital Leo Burnett wwf campaign digital Leo Burnett wwf

A monkey is coming home after 65 years in space in the latest campaign from World Wildlife Fund (WWF) Australia titled 'Space Monkey'.

Aircel | Save Our Tiger Initiative | India
campaign Dentsu india telecom wwf campaign Dentsu india telecom wwf

One of India's largest mobile service providers Aircel has joined the fight to save India's Royal Bengal tiger population from extinction.

WWF, Ogilvy PR win big at Asia-Pacific PR Awards 2009
awards haymarket public relations wwf By Kate Nicholson

HONG KONG - WWF and Leo Burnett Sydney's 'Earth hour 2009' campaign scooped the gold award for Campaign of the Year at the Asia-Pacific PR Awards, held at Hong Kong's exclusive China Club last night.

WWF drives awareness through t-shirts
campaign marketing wwf By Kenny Lim

SINGAPORE - WWF has launched an awareness drive through t-shirts to warn consumers how simple, everyday actions and purchases have a cost to the environment.

WWF | Wildlife's Fate is in Your Hands | China
campaign digital wwf campaign digital wwf campaign digital wwf

The World Wide Fund for Nature has launched a mobile campaign to drive awareness of endangered animals.

History joins Earth Hour climate change campaign
media wwf By Kenny Lim

SINGAPORE - AETN's History channel will be supporting WWF's Earth Hour initiative by suspending broadcast of all commercials and promos in Southeast Asia and Hong Kong during the Earth Hour itself.

Leo Burnett launches 2009 Earth Hour drive
campaign Leo Burnett wwf By Kenny Lim

SYDNEY - In line with Earth Hour 2009, Leo Burnett Sydney will be launching the latest installment of its environmental drive to promote and re-invigorate the event.

Perspective... Can a brand grow and be green at the same time?
branding wwf

There are few companies that take environmental issues more seriously than Coca-Cola.

JWT retains agency of the year honours in Indonesia
advertising agencies awards wwf By Asiya Bakht

JAKARTA - JWT Indonesia has won the agency of the year award at the 2008 Citra Pariwara awards, Indonesia's biggest advertising awards show.

HSBC sponsors WWF energy-saving drive
campaign digital financial services hsbc marketing wwf By Benjamin Li

HONG KONG - HSBC has become the key sponsor for the World Wildlife Fund's new energy-saving campaign, a digital competition that attempts to reduce Hong Kong's carbon emissions.