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Wildlife is choking. Here's the ad
animal trash fashion cheil plastic pollution wwf By Staff Reporters

With over a million marine animals dying yearly from plastic, this AI-generated ad blitz in Seoul is an attempt to shock the public and policymakers into action.

World Wildlife Fund spotlights global climate records in Olympics campaign
climate change esg sustainability wwf By Eric Berger

The 60-second spot contrasts the reality that as athletes shatter records at the Games, the world is smashing climate records.

AI paints two futures - climate action or not - for WWF exhibition
ai climate change wwf By Imogen Watson

The series of 20 Romanticism-style paintings uses artificial intelligence to imagine what could happen if society doesn’t act on climate change.

Unmasking a Covid cause of marine pollution
alibaba inspiration station sea wwf By Rahul Sachitanand

INSPIRATION STATION: Alibaba, WWF and F5 collaborated on highlighting the tremendous damage caused by 1.5 billion masks finding their way into the oceans.

Accenture and WWF: Sustainable choices yet undercooked for consumers
accenture sustainability top of the charts wwf By Staff Reporters

Despite an improvement in sustainability cred, consumers do not trust brands' claims, find them confusing and want to verify the claims more easily.

You think your lockdown was long?
Colenso BBDO wwf By Ad Nut

Try forever, suggests this powerfully simple OOH campaign for WWF by Colenso BBDO and Hearts and Science.

WWF urges co-existence with nature post lockdown
wwf By Campaign India Team

Watch the film conceptualised by McCann Worldgroup India here

These tasty celebrity-chef recipes all contain a secret ingredient
grey wwf By Ad Nut

A regional campaign for WWF by Grey Malaysia has chefs on the Asian Food Network seasoning their dishes with a dash of plastic pollution.

The amount of plastic football fans eat is nuts
football grey malaysia wwf By Ad Nut

Grey Malaysia converted research about microplastic ingestion into disturbing in-stadium messages for the WWF during the recent Malaysian Football League final.

Here's what you might eat in plastic every week

grey wwf By Ad Nut

Grey Malaysia helps WWF visualise the amount of microplastics people regularly eat.

Tiger Beer, Kenzo and WWF turn big cats' stripes into fashion
wwf By Ad Nut

The brands and the wildlife NGO, along with Marcel Sydney, collaborated with emerging artists to create a unique clothing collection that raises awareness about the plight of wild tigers.

When brand experience goes wild
google wwf By Sanjay Surana

Google, Lenovo, MBS and WWF team up to create immersive AR project.

Tiger Beer sinks teeth into big-cat conservation

singapore tiger beer wwf By Ad Nut

The brand puts a US$1 million donation and a marketing campaign behind an effort to save the animals.

The vanishing tree in China: illusion or reality?
china wwf By Jenny Chan 陳詠欣

SHANGHAI – Four Grade 10 students from Shanghai High School's International Division took on a metaphorical art project in their own campus, which is really one of the branches of WWF's campaign to raise awareness of forest protection in China.

1600 pandas world tour comes to Hong Kong
wwf By Benjamin Li

AllRightsReserved has brought 1600 panda sculptures to Hong Kong for a month-long exhibition to celebrate the opening of PMQ, a high-end entertainment complex, and as part of the government’s ‘Conserving Central’ initiative. The organisation will also perform flashmobs in dozens of landmarks around the city to promote conservation. Etymon is the PR agency for the project.

WWF and China’s top networking sites to hijack digital space with ‘smog’ to highlight China’s air pollution hazard
bbh wwf By Press Release

SHANGHAI - The World Wildlife Federation (WWF) together with BBH China and China’s top networking sites are hijacking the digital space with ‘smog’ during Earth Hour to highlight China’s growing air pollution hazard.

'Wipe away' air pollution with World Wildlife Fund’s 'Blue Sky' app
china wwf By Jenny Chan 陳詠欣

BEIJING - WWF has launched an app ahead of Earth Hour on 29 March that allows users to turn photos of polluted grey skies into clear blue ones with a simple finger wipe.

Hong Kong celebrities (plus Spiderman) make sacrifices for Earth Hour
wwf By Benjamin Li

HONG KONG - Comic icon Spiderman will be the first superhero ever to act as an Earth Hour ambassador, together with local celebrities including Eason Chan, Kay Tse, Leo Ku and Miriam Yeung, all of whom have promised to give up something today for a better tomorrow.

Six Chinese social sites to jointly launch 'blackout' campaign for Earth Hour

china media online wwf By Jenny Chan 陳詠欣

SHANGHAI - To mark Earth Hour on Saturday, World Wildlife Fund (WWF) has collaborated with six Chinese social networking sites to launch a digital awareness campaign called 'Light only what you need'.

Dentsu to create awareness of the Coral Triangle region
singapore wwf By Staff Reporters

SINGAPORE - Dentsu Asia Network will roll out a regional campaign for WWF, in a bid to create awareness on the pertinent environmental issues at the Coral Triangle region, in November.