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Ebiquity predicts zero media spend growth for China in 2026
2026 china ebiquity media spend By Minnie Wang

Exclusive: The dour forecast contradicts more optimistic media spend outlooks by major agencies and higher GDP projections. Ebiquity China predicts e-commerce will prop up the overall cost of media by a mere +1.2% with TV and print costs set to decline.

How marketers will manage spend in 2024
spend By Matthew Keegan

2024 is expected to be another year of tight budgets. In an era of volatility and recession concerns, Campaign asks how will marketers do more with less?

Global ad spend to rise 4.4% in 2023-24, led by social media: Warc
advertising forecast growth spend By Campaign India Team

Alibaba, Alphabet, Amazon, Bytedance and Meta draw over half of global advertising investments

Digital gains will not offset ad downturn in 2020: Magna
adspend advertising ipg spend By Rahul Sachitanand

Digital advertising is expected to grow by 8% to $336 billion in 2020, but this is not enough to counter an 18% decline in linear advertising, according to IPG's research arm.

Digital adspend shows signs of revival Down Under
ad australia digital iab spend By Rahul Sachitanand

Market shows 11.3% growth from the second quarter to reach $2.26 billion in Q3, retail leads growth.

Cinema predicted to outpace global ad market
adspend advertising apac china cinema media spend warc By Daniel Farey-Jones

China accounts for 47% of global cinema adspend.

Digital advertising to be more than 50% of spend by 2021
advertising forecast report spend top of the charts By Staff Reporters

TOP OF THE CHARTS: The latest Zenith forecast also predicts slightly lower growth overall in 2019.

Video leading the charge in Q1 Australia digital ad spend
advertising australia digital forecast iab pwc spend top of the charts By Staff Reporters

First quarter saw steady growth despite customary post-festive season dip, according to IAB Australia and PwC.

‘Fast-track’ Asia to lead adspend growth in 2019: Zenith
ad advertising forecast spend top of the charts By Staff Reporters

TOP OF THE CHARTS: China and India among the nations driving highest growth.

Global programmatic spend up 24% in 2018, slowing in 2019: Zenith
ad advertising asia forecast global marketing spend By Faaez Samadi

New forecast predicts slowing of growth as programmatic becomes the dominant form of trading digital media.

Online video ad spend growth slows: Zenith
ad online report spend study video By Faaez Samadi

The agency’s latest report finds that while spend is still high, its rate of growth is slipping year-on-year.

APAC ad spend to grow 7%: Magna
advertising apac asia report spend study By Faaez Samadi

The latest Magna and IPG Mediabrands forecast sees growth in all APAC markets except Singapore.

Get a bigger bang for your video buck
advertising apac asia spend video By Nick Erskine-Shaw

The rapid rise of online video and the growth of new digital marketing technologies has made budgeting more complicated, writes Nick Erskine-Shaw of 90 Seconds.

Online video set for massive growth globally
advertising digital forecast global growth online report spend study video By Emily Tan

As ever greater numbers adopt mobile video viewing, adspend in the sector will continue to see large hikes, said Zenith’s latest report.

China makes history with mobile ad spend: Warc
ad advertising china global report spend trends us warc By Faaez Samadi

Research firm says China is the first market where mobile was biggest slice of ad spend, while predicting declining global growth next year.

Google: APAC the new global epicentre of digital media
ad apac digital google research spend By Faaez Samadi

The rise of mobile in Asia has seen the region overtake the US in the digital marketing world, according to a new Google report.

China Country Report: Top 50 brands' ad spending
ad spend By Staff Reporters

Presented as part of the Asia's Top 1000 Brands China Country Report, here is the 2013 ad spending for the Top 50 brands in China, provided by Nielsen.

Asia-Pacific leads globe in 2012 mobile ad revenue with US$4.3 billion: Gartner
advertising gartner spend By Emily Tan

ASIA-PACIFIC - Mobile advertising revenue in 2012 reached US$4.3 billion in the region and is forecast to hit $4.9 billion this year, according to Gartner.

Asia-Pacific 2012 ad spend growth to slow slightly to 6.2 per cent: ZenithOptimedia
ad forecast global growth spend By Emily Tan

GLOBAL - The Eurozone's week economy has affected the Asia-Pacific region, leading ZenithOptimedia to downgrade its ad spend forecast for the region slightly, from 6.7 per cent in June to 6.2 per cent.

Emerging markets drive ad spend, China to overtake Japan next year: eMarketer
ad emarketer spend warc By Emily Tan

GLOBAL - Total media ad spend is expected to grow 7.4 per cent to US$542 billion on the back of the Olympics and growth in emerging markets, according to a report by research firm, eMarketer.

India, China, Australia and Japan ad spend to grow: Warc
ad china japan spend warc By Emily Tan

GLOBAL - Advertising expenditure in both India and China are forecast to grow double digits this year at 14 per cent and 11.5 per cent, respectively, according to market research firm Warc's International Ad Forecast. Japan's 2012 ad spend is expected to grow by 2.5 per cent and Australia's by 3.5 per cent.

P&G's digital plan is possible, but not easy and not cheap
ad digital layoffs spend By Emily Tan

Procter & Gamble (P&G) chief executive Robert McDonald's statement that the FMCG giant would look to moderate its US$9.3 billion ad budget by leveraging the cost efficiency of social media has drawn criticism. However, digital experts say that while it won't be a cheap or easy move, the company should certainly be able to increase its engagement digitally without having to increase its budget.

Southeast Asia ad spend continues healthy growth: Nielsen
ad nielsen southeast asia spend By Staff Reporters

SINGAPORE - Advertising spend throughout Southeast Asia has recorded healthy growth across mainstream media, exceeding US$5 billion in the third quarter of 2011, according to new analysis released today by global media and information company Nielsen.

Asia-Pacific ad spend to grow 7.2 per cent in 2012: Zenith
ad forecast global spend By Emily Tan

ASIA-PACIFIC - Despite the global economy's fragile state, ad expenditure in Asia-Pacific is expected to grow 7.2 per cent in 2012, compared with the global forecast of 4.7 per cent, a report by Zenith Optimedia has found.

Marketer confidence is back, says 2011 Marketers Survey
brands marketers spend By David Blecken

ASIA-PACIFIC - Marketers are prepared to spend more, but remain focused on accountability, according to the 2011 Campaign Asia-Pacific and Synovate Marketers Survey, out today in the April issue of Campaign

APAC ad spend to grow at 23 per cent for the next three years : Zenith Optimedia
ad spend By Staff Reporters

ASIA-PACIFIC - The outlook for advertising in Asia-Pacific continues to look healthy for at least the next three years with the region minus Japan set to grow by 36 per cent between 2010 and 2013.

Asia-Pacific adspend continues growth momentum: Nielsen
ad apac growth nielsen research spend By Staff Reporters

ASIA PACIFIC - Latest research from Nielsen Media Asia-Pacific shows that by the close of the second quarter of 2010 with advertising activity across main media outlets were experiencing double-digit growth year on year.

Taiwan ad spend leaps 24 per cent after decade of decline
ad nielsen spend taiwan By Glenn Smith

TAIPEI - According to Nielsen's latest report, Taiwan ad spend has leaped 24 per cent to US$695 million (NT$22.3 billion) in the first half of 2010, marking a welcome turnaround after nearly a decade of decline for the island's advertising industry.