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gartner

Marketing budgets hold at 7.7% in 2025: Gartner CMO survey
gartner gartner cmo survey 2025 research By Staff Reporters

Gartner's 2025 CMO Spend Survey finds average marketing budgets are at 7.7% of company revenue for a second consecutive year. However, half of CMOs reported budgets of 6% or less.

CMOs basking in potentially misplaced optimism, Gartner study finds
cmo gartner By Simon Gwynn

Survey found three-quarters of CMOs are expecting negative impact of pandemic to be short-lived.

The personalisation trend is a puzzle that needs solving
gartner personalisation By Jennifer Polk

The trend of brands combining personalisation engines and customer data platforms is risky but can be managed with careful observation.

Most marketers will abandon personalisation, study predicts
advertising digital gartner personalisation privacy By Omar Oakes

Gartner for Marketers report predicts 80% will stop investing in personalisation over next five years.

Asia’s ad spend to grow but mobile will slow from 2014-2016
ad spend advertising gartner By Emily Tan

ASIA-PACIFIC – ZenithOptimedia expects strong growth out of Asia’s developed and developing markets through to 2016, while Gartner points out that mobile advertising growth will start to slow down thanks to the region’s mobile maturity.

Asia-Pacific will lead world in mobile transactions by 2016: Gartner
gartner By Emily Tan

ASIA-PACIFIC - Mobile transactions in Asia-Pacific are expected to grow 38 per cent in value this year to reach US$74 billion, and the region will lead the world with $165 billion in mobile transactions in 2016, according to Gartner.

Mobile-phone sales slowing, but not in Asia-Pacific: Gartner
asia gartner marketing sales By Matthew Miller

ASIA-PACIFIC - The world's appetite for mobile phones slowed in the first quarter of 2013, but consumers in Asia-Pacific are no less voracious and now account for more than half of all worldwide sales, according to the latest report from Gartner.

Asia-Pacific leads globe in 2012 mobile ad revenue with US$4.3 billion: Gartner
advertising gartner spend By Emily Tan

ASIA-PACIFIC - Mobile advertising revenue in 2012 reached US$4.3 billion in the region and is forecast to hit $4.9 billion this year, according to Gartner.

Getting gamification to succeed through better UX

brands experience gartner By Emily Tan

Gamification is starting to move from leading edge to the mass market, but to be effective it has to grow beyond the current spate of gamified apps, of which 80 per cent will fail by 2014, according to a recent report by Gartner.

The mobile trends that marketers should focus on: Gartner
advertising apps digital gartner marketing By Emily Tan

GLOBAL - Mobile advertising should be mainstream in the next two to five years, predicts research firm Gartner in a report advising marketers to keep an eye on bar code marketing, mobile coupons and augmented reality.

Global social-media revenue to reach US$16.9 billion in 2012: Gartner
advertising forecast gaming gartner revenue By Emily Tan

GLOBAL - Social media revenue is forecast to reach US$16.9 billion this year with advertising making up US$8.8 billion of the total, according to research firm Gartner.