Nick Erskine-Shaw

Chinese New Year videos: Old dog, new tricks

Chinese New Year videos: Old dog, new tricks

Nick Erskine-Shaw shares a few tips on how all brands, big and small, can get in on the action as we enter the Year of the Dog.

Get a bigger bang for your video buck

Get a bigger bang for your video buck

The rapid rise of online video and the growth of new digital marketing technologies has made budgeting more complicated, writes Nick Erskine-Shaw of 90 Seconds.