Marketers can now use one workflow to trigger emails from ad views and personalise campaigns using real-time purchase signals.
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stackadapt
StackAdapt launches integrated platform to connect programmatic and email marketing
email
programmatic
stackadapt
How agencies and brands can make the most of the digital surge in APAC
connected tv
digital
stackadapt
By
Campaign Staff
In a market in constant flux, new trends are emerging – such as the growth of connected TV, a rapid expansion of digital OOH, and the centrality of first party data, all of which are helping agencies craft breakthrough strategies for their clients.
How CTV can benefit all brands, big and small
marketer
stackadapt
By
StackAdapt
Bringing connected TV (CTV) into the mix offers marketers in APAC an unprecedented opportunity to maximise the impact of their investments across the funnel — from awareness to lead conversion, says StackAdapt’s Liam McCarten.