Consumer trust is more difficult to retain than ever, with an influx of AI-generated content that could be unsuitable for brands, says Marc Grabowski, COO at Integral Ad Science. Ironically, the solution to improving ad verification also involves more AI.
True
integral ad science
Brand suitability is key: IAS on AI's role in verification that cuts ad waste
adtech
ias
integral ad science
adtech
ias
integral ad science
Brand suitability is key: IAS on AI's role in verification that cuts ad waste
adtech
ias
integral ad science
adtech
ias
integral ad science
Consumer trust is more difficult to retain than ever, with an influx of AI-generated content that could be unsuitable for brands, says Marc Grabowski, COO at Integral Ad Science. Ironically, the solution to improving ad verification also involves more AI.
40 Under 40 2022: Jessica Miles, Integral Ad Science
40 under 40
advertising
apac
ias
integral ad science
leadership
marcomms
media
With her unique brand of passion and business acumen, Miles has led Integral Ad Science to become a verification vendor with the leading market share in the ANZ market.
Ad fraud creeps higher in APAC in 2022
ad fraud
ias
integral ad science
But results measuring brand risk and viewability improved in most APAC markets, according to the IAS Media Quality Report for H1.
IAS appoints Megan Reichelt as country manager, Southeast Asia
integral ad science
This is Reichelt's second promotion since she joined the company in June, 2021.
Evolving mediums demand evolving solutions
ias
integral ad science
measurement
At a recent roundtable, Integral Ad Sciences and Campaign Asia-Pacific invited regional marketing leaders to discuss the complexity of evolving mediums and the constant need to innovate.
Tech MVP 2022: Manasa Denning, Integral Ad Science
integral ad science
MOST VALUABLE PROFESSIONAL: Senior director Manasa Denning has been instrumental in making Integral Ad Science the verification partner of choice for advertisers and helping to create trust and transparency in the complex digital advertising ecosystem.
Integral Ad Science expands to South Korea
ias
integral ad science
korea
Appoints Inwon Park to lead sales operations.
40 Under 40 2021: Laura Quigley, Integral Ad Science
40 under 40
advertising
apac
ias
integral ad science
leadership
marcomms
media
Quigley has come to be known as something of a superstar in the adtech industry, leading the charge for improving media quality and brand safety.
IAS launches new reporting platform Signal
ias
integral ad science
It provides new tools for managing media quality
Japan continues to witness high ad fraud while emerging markets make headway: IAS report
ad fraud
ias
integral ad science
Grappling with high CPMs, Japan and Singapore report some of the highest fraud rates for IAS, while local brands pull rates down in Indonesia.
Integral Ad Science: Contextual ads are effective in driving brand recall
cookies
ias
integral ad science
The study suggests that contextual ads could be a viable alternative to cookies.
Integral Ad Science acquires Publica
connected tv
ctv
ias
integral ad science
With the deal, the media verification firm continues its specialisation in connected TV technology.
Adtech experts on why IAS purchased Publica and the future of CTV measurement
ias
integral ad science
Industry pros discuss the incentives behind the union of Integral Ad Science and Publica, its potential to shape the future of measurement, and challenges to overcome.
IAS explains ad verification in manga style
ias
integral ad science
japan
A young automobile-company exec learns how to mitigate brand risk and ad fraud in a free download from the ad-verification company.
Admix partners IAS to offer 'first ever' third-party verification for in-game ads
ias
integral ad science
Four-year-old company wants to reassure advertisers that have been "hamstrung" by a lack of third-party verification for gaming ads.
Indonesia poses the world's highest brand risk for digital advertisers
brand safety
ias
integral ad science
Brand safety concerns have also risen in Japan, which also stands out as the world's worst market for ad fraud on both desktop and mobile-web advertising, according to a new media-quality report from Integral Ad Science.
IAS launches globally accredited training for digital ad verification
ias
integral ad science
IAS Academy is designed to empower digital advertising professionals to become experts in digital ad verification and its implementation during campaigns.
The way you make me feel: Striking the right sentiment with consumers and context this Valentine's Day
ias
integral ad science
valentines day
Evidence shows that when customers feel connected to brands, they increase their spending. For Valentine’s Day, Integral Ad Science's Laura Quigley reviews how technology can help brands keep sentiment and emotion at the core of ad placements.
Integral Ad Science acquires Amino Payments
advertising
ias
integral ad science
This deal deepens IAS’ focus on programmatic transparency solutions for marketers.