Consumer trust is more difficult to retain than ever, with an influx of AI-generated content that could be unsuitable for brands, says Marc Grabowski, COO at Integral Ad Science. Ironically, the solution to improving ad verification also involves more AI.
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integral ad science
Brand suitability is key: IAS on AI's role in verification that cuts ad waste
adtech
ias
integral ad science
40 Under 40 2022: Jessica Miles, Integral Ad Science
40 under 40
advertising
apac
ias
integral ad science
leadership
marcomms
media
With her unique brand of passion and business acumen, Miles has led Integral Ad Science to become a verification vendor with the leading market share in the ANZ market.
Ad fraud creeps higher in APAC in 2022
ad fraud
ias
integral ad science
But results measuring brand risk and viewability improved in most APAC markets, according to the IAS Media Quality Report for H1.
IAS appoints Megan Reichelt as country manager, Southeast Asia
integral ad science
This is Reichelt's second promotion since she joined the company in June, 2021.
Evolving mediums demand evolving solutions
ias
integral ad science
measurement
At a recent roundtable, Integral Ad Sciences and Campaign Asia-Pacific invited regional marketing leaders to discuss the complexity of evolving mediums and the constant need to innovate.
Tech MVP 2022: Manasa Denning, Integral Ad Science
integral ad science
MOST VALUABLE PROFESSIONAL: Senior director Manasa Denning has been instrumental in making Integral Ad Science the verification partner of choice for advertisers and helping to create trust and transparency in the complex digital advertising ecosystem.
Integral Ad Science expands to South Korea
ias
integral ad science
korea
Appoints Inwon Park to lead sales operations.
40 Under 40 2021: Laura Quigley, Integral Ad Science
40 under 40
advertising
apac
ias
integral ad science
leadership
marcomms
media
Quigley has come to be known as something of a superstar in the adtech industry, leading the charge for improving media quality and brand safety.
IAS launches new reporting platform Signal
ias
integral ad science
It provides new tools for managing media quality
Japan continues to witness high ad fraud while emerging markets make headway: IAS report
ad fraud
ias
integral ad science
Grappling with high CPMs, Japan and Singapore report some of the highest fraud rates for IAS, while local brands pull rates down in Indonesia.
Integral Ad Science: Contextual ads are effective in driving brand recall
cookies
ias
integral ad science
The study suggests that contextual ads could be a viable alternative to cookies.
Integral Ad Science acquires Publica
connected tv
ctv
ias
integral ad science
With the deal, the media verification firm continues its specialisation in connected TV technology.
Adtech experts on why IAS purchased Publica and the future of CTV measurement
ias
integral ad science
Industry pros discuss the incentives behind the union of Integral Ad Science and Publica, its potential to shape the future of measurement, and challenges to overcome.
IAS explains ad verification in manga style
ias
integral ad science
japan
A young automobile-company exec learns how to mitigate brand risk and ad fraud in a free download from the ad-verification company.
Admix partners IAS to offer 'first ever' third-party verification for in-game ads
ias
integral ad science
Four-year-old company wants to reassure advertisers that have been "hamstrung" by a lack of third-party verification for gaming ads.
Indonesia poses the world's highest brand risk for digital advertisers
brand safety
ias
integral ad science
Brand safety concerns have also risen in Japan, which also stands out as the world's worst market for ad fraud on both desktop and mobile-web advertising, according to a new media-quality report from Integral Ad Science.
IAS launches globally accredited training for digital ad verification
ias
integral ad science
IAS Academy is designed to empower digital advertising professionals to become experts in digital ad verification and its implementation during campaigns.
The way you make me feel: Striking the right sentiment with consumers and context this Valentine's Day
ias
integral ad science
valentines day
Evidence shows that when customers feel connected to brands, they increase their spending. For Valentine’s Day, Integral Ad Science's Laura Quigley reviews how technology can help brands keep sentiment and emotion at the core of ad placements.
Integral Ad Science acquires Amino Payments
advertising
ias
integral ad science
This deal deepens IAS’ focus on programmatic transparency solutions for marketers.
Campaign Crash Course: What makes a successful ad verification strategy?
adtech
integral ad science
Ad verification can help advertisers reduce wastage, ensure brand safety and avoid fraud. But it's not as simple as turning it on and hoping for the best. What's the best strategy to ensure return on investment?
Indonesia, Japan top global brand-risk list for mobile web: Integral Ad Science
ad fraud
brands
ias
integral ad science
marketing
Meanwhile, Singapore registered the second-highest ad fraud globally in the first half of the year, reveals IAS's new Media Quality Report.
The streaming habits of Australians and Indonesians
australia
ias
indonesia
integral ad science
ott
While most consumers in both countries are willing to watch ads for free content, their access devices and preferred platforms vary, according to an OTT study from Integral Ad Science.
Women to Watch 2020: Laura Quigley, Integral Ad Science
advertising
apac
asia
asia pacific
integral ad science
marketing
women to watch
With an innate ability to get to the heart of any problem, Quigley finds solutions that can be applied to many for the greater good.
Adtech cuts: Integral Ad Science becomes latest firm to reduce workforce
ias
integral ad science
Several adtech companies have been forced to reduce their headcount as they deal with the consequences of COVID-19.
DoubleVerify urges advertisers against sweeping COVID-19 keyword blocking
doubleverify
integral ad science
Both DoubleVerify and Integral Ad Science are issuing COVID-19 guidance to advertisers in response to growing concerns over publisher de-monetisation.
Active ad fraud scheme 404bot is targeting Ads.txt vulnerabilities
ad fraud
ias
integral ad science
The industry's key weapon against ad fraud has been compromised, allowing fraudsters to exploit Ads.txt files and siphon off millions of ad dollars, according to Integral Ad Science.
Measurement, transparency, scarcity of supply among APAC marketers' 2020 concerns
ctv
fraud
ias
integral ad science
report
Marketers across APAC are excited about CTV but cite measuring business outcomes, a lack of premium inventory, social-media transparency among chief concerns for 2020.
Integral Ad Science acquires contextual ad firm ADmantX
integral ad science
The acquisition will allow IAS to offer a contextual targeting tool for advertisers and publishers looking to move beyond the cookie.
Japanese consumers shun brands in ‘low-quality’ environments
brand safety
ias
integral ad science
japan
marketing
A study suggests Japan is particularly sensitive to context when it comes to online advertising.
The ad fraud outlook in Asia: challenges, tips & solutions
ad fraud
double verify
integral ad science
Ad fraud continues to be one of the industry’s biggest threats, and yet many clients in Asia remain either unaware or uninclined to tackle it. Here we uncover some common types of fraud and solutions to help demystify the topic.
Singapore roundtable: state of media quality in SEA
brand safety
ias
integral ad science
Singapore brand marketer roundtable sheds light on how to tackle trust and transparency issues in the industry and why getting it right is important for brands to scale the next decade of growth.
Integral Ad Science chief: 'I want to be sure we're making the right bets'
brand safety
ias
integral ad science
Six months into her new job as global CEO of IAS, Lisa Utzschneider is rolling out new offerings swiftly in a bid to push the pace, but says she still sleeps well at night.
IAS biometric study proves high-quality environment drives greater engagement
ias
integral ad science
The study’s findings put definitive neurological results behind the idea that mobile ad effectiveness directly ties to display environment.
Facebook adds IAS to brand-safety partners
brand safety
facebook
ias
integral ad science
IAS joins DoubleVerify and OpenSlate in list of certified brand-safety partners.
Preventive brand-safety services see opportunity in Japan
brand safety
ias
integral ad science
The market is shifting from reporting bad placements to blocking them, but there are still gaps in the technology.
New IAS tool aims to link verification and performance
ad fraud
ias
integral ad science
The company further develops the ad verification ecosystem with an effort to show the ROI of views.
"Dad wanted me to be a tai tai, have kids... I did none of that"
equality
gender
integral ad science
international womens day
Amy Ho of Integral Ad Science shares her career path, some of the challenges she's encountered as a woman—and how it felt to be called "bossy" and "intense" during a review.
"Our industry makes a lot of crap": Hopes and fears for Japanese marketing in 2019
Dentsu
google
ias
integral ad science
Five pundits from different corners of the business share their anticipations.
Brands must lead on transparency: IAS' Scott Knoll
ias
integral ad science
transparency
In a final Q&A before stepping into an advisory role, the outgoing CEO of Integral Ad Science discusses how far—or not—the industry has come.
Bangkok roundtable: Tackling tough issues on brand safety
ad fraud
ad tech
brand safety
ias
integral ad science
programmatic
Event sheds light on the state of ad fraud, viewability, and how brand marketers in Thailand are dealing with change.
Open Measurement SDK will unleash mobile app ad spend in Southeast Asia
integral ad science
Is mobile app advertising ready for primetime brand investment? What is the future vision for mobile app advertising given that consumers spend so much time in mobile apps?
Mindshare, MediaMath, Integral Ad Science, Rubicon Project announce blockchain pilot
integral ad science
mindshare
Project using Zilliqa platform seeks to assess blockchain's potential in advertising.
APAC markets exceed global benchmarks for viewability, brand safety
ad fraud
integral ad science
top of the charts
TOP OF THE CHARTS: Media-quality report from Integral Ad Science shows which countries are best and worst for digital-ad viewability, brand risk and fraud.
AdColony collaborates with Integral Ad Science, DoubleVerify and MOAT
doubleverify
integral ad science
programmatic
video
New developments make AdColony the first in-app video marketplace to be compatible with all leading ad quality measurement partners.
Facebook strives for transparency with Integral Ad Science partnership
facebook
integral ad science
Responding to controversies around video reporting, impressions, clicks, and users, Facebook has turned to the Integral Ad Science (IAS), a Media Ratings Council-accredited company.
Snap Inc partners with Integral Ad Science over brand safety
brand safety
ias
integral ad science
snap
snapchat
IAS brought in to review Snap’s protocols to mitigate brand risk.
Integral Ad Science expands brand-safety offering to 40 languages
brand safety
integral ad science
Support now includes Chinese (both simplified and traditional), Japanese, Thai, Korean and Tagalog.
Thailand best in class, says first report on SEA brand safety and viewability
brand safety
integral ad science
southeast asia
Integral Ad Science analysed 20 billion impressions across advertisers in six SEA countries.