Evidence shows that when customers feel connected to brands, they increase their spending. For Valentine’s Day, Integral Ad Science's Laura Quigley reviews how technology can help brands keep sentiment and emotion at the core of ad placements.
Change seems to be the only constant right now, requiring marketers to reassess every possible touchpoint to ensure their messages are timely, contextual and relevant, the SVP of APAC at Integral Ad Science argues.
IAS gives relationship advice to brands looking to enter long-lasting relationships with consumers.
As behavioural targeting becomes harder, contextual targeting will become increasingly important in a world where user-level data has been reduced, writes Integral Ad Science's APAC SVP.