Gut Asia goes for a less complicated, more edible spot to mark V-Day in Korea.
True
valentines day
When Valentine’s Day anticipation meets Taco Bell
gut
valentines day
APAC Gen Z harnessing AI to play Cupid: Tinder
genz
relationships
research
tinder
valentines day
According to a new report on modern dating by Tinder, young adults are embracing AI and changing relationship norms as they search for meaningful connections in a digital age.
McDonald's Valentine's campaign may make you believe in enduring love
leo manila
love ko to forever
mcdonalds philippines
valentines day
Ad Nut refuses to be manipulated by commercials, but this V-Day spot from McDonald's Philippines, with its saccharine portrayal of enduring love, is surprisingly effective. Curse you, Golden Arches!
Love looks different in Asia now, and so should Valentine’s messaging
inclusivity
valentines
valentines day
More people in Asia are choosing singlehood; it’s time brands moved beyond dated romantic tropes to catch up with times for V-Day marketing, argues this writer.
Roses are red, violets are blue, Cadbury’s V-Day campaign brings 'uncles' to you
cadbury 5 star
ogilvy india
valentines day
valentines day marketing
Ad Nut loves a dose of cheeky counterculture, and Ogilvy India's campaign delivers in spades.
Clemenger BBDO puts a twist on a classic ritual to raise awareness for bowel cancer this Valentine's Day
ad nut
Clemenger BBDO
valentines day
The campaign taps into the ritual of chocolate-gifting on Valentine's Day to cleverly raise awareness about the perils of colorectal cancer—amongst the deadliest diseases affecting those aged between 25 to 55.
Swipe right: Tinder's new SEA campaign taps into Gen Z's fearless approach to dating
tinder
valentines day
From fleeting sparks to enduring romances, Tinder's latest Valentine's campaign for the region promises a connection for all.
Wooing brand love and cost efficiencies
valentines day
On Valentine's Day, brands are ardently wooing consumers to stay at the forefront of their minds and to preserve their loyalty. Those brands that truly comprehend and hold dear to their target audience's values, attitudes, and behaviors will stand out.
Protected sex has never been sexier: Our favourite condom ads for Valentine's Day
advertising
four seasons
marketing
skyn
valentines day
Frisky film festival: Whether you love or hate this day devoted to lovers, please enjoy this roundup of some of our most-adored condom campaigns.
The way you make me feel: Striking the right sentiment with consumers and context this Valentine's Day
ias
integral ad science
valentines day
Evidence shows that when customers feel connected to brands, they increase their spending. For Valentine’s Day, Integral Ad Science's Laura Quigley reviews how technology can help brands keep sentiment and emotion at the core of ad placements.
This Valentine’s Day, consider how your brand strategy ignites love
valentines day
IAS gives relationship advice to brands looking to enter long-lasting relationships with consumers.
Manila traffic app finds most efficient way for lovers to reunite
mullenlowe
philippines
valentines day
Sakay.ph and MullenLowe Philippines created a feature that finds the halfway point between you and your significant other.
Stars (literally) align for college sweethearts who love astronomy
singapore
valentines day
Just in time for V-Day, a sweet new campaign by Science Centre Singapore.
Delete all memories of your ex forever, brought to you by Google
google
valentines day
This Valentine's Day, Google wants to help singletons purge themselves of any memories of a former lover.
DB Export's new R&B—that's 'romance & beers'—ballad
advertising
beer
Colenso BBDO
valentines day
'I'm Drinking It For You' celebrates love and low-carb alcohol in an entertainingly non-cheesy way.
Godiva challenges the soullessness of Valentine's Day in Japan
japan
valentines day
Who needs 'giri choco' anyway?
Brands mark Qixi Festival, the original Chinese Valentine's Day
china
valentines day
Durex, Mobike, YSL, Vivo and NetEase are among the brands making reference to one of China's several love-related holidays.
Love it or hate it, you can't stop Valentine's Day marketing
ad nut
marketing
valentines day
Ad Nut brings you a chocolate box full of romantic gestures from Asia-Pacific and global brands.
eHarmony Valentine's campaign woos disillusioned 'swipers'
valentines day
With child-like innocence, the 'Be my Valentine' campaign aims to distinguish the service from its swipe-based competition.
Valentine's Day: The changing look of love
marketing
valentines day
Rebecca Swift, director of creative planning with iStock by Getty Images, discusses changes in the visual representation of love on Valentine's Day.
CASE STUDY: Gobbler's Facebook contest for Valentine's Day
facebook
singapore
valentines day
Gobbler, an associate of outdoor specialist Moove Media, celebrated Valentine’s Day with an interactive Facebook Contest that sparked romance among their Facebook fans.
CASE STUDY: How Dove leverages happy-ever-after with zero media dollars
dove
valentines day
SapientNitro Shanghai has capitalised on love with a socially-driven campaign for Dove chocolates during last year's Chinese Valentine’s Day on 6 August 2011.
KLM launches love-themed microsite on Valentine’s Day
valentines day
SINGAPORE - Dutch Airlines KLM has launched a microsite for Valentine's Day developed by Media Contacts Singapore.
BBS tops chart for Chinese Valentine's Day buzz : CIC
china
valentines day
CHINA - BBS has emerged as the social media channel of choice for Chinese Valentine's Day, celebrated on 16 August this year.