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valentines

Valentine's Day 2025 round-up: how UK brands are treating romance

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From 'World dump day' to 'Knorrplay', a look at some of this year's brand love coming out of the UK.

Love looks different in Asia now, and so should Valentine’s messaging

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More people in Asia are choosing singlehood; it’s time brands moved beyond dated romantic tropes to catch up with times for V-Day marketing, argues this writer.