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tinder

APAC Gen Z harnessing AI to play Cupid: Tinder
genz relationships research tinder valentines day By Staff Reporters

According to a new report on modern dating by Tinder, young adults are embracing AI and changing relationship norms as they search for meaningful connections in a digital age.

Knorr and Tinder swipe right for a home-cooked delight in global spot
dating green flag knorr mullenlowe uk tinder By Staff Reporters

Created by MullenLowe UK, the campaign is set to run across 10 markets including India, the Philippines, and Vietnam.

Tinder tops the charts, Coffee Meets Bagel dominates Singapore’s serious dating scene: YouGov
tinder yougov By Samuel Tan

From casual flings to lifelong love and everything in between, not all dating platforms are created equal in terms of popularity, usage, culture and quality of relationships. Here's a deep dive into Singapore's dating app spectrum.

Swipe right: Tinder's new SEA campaign taps into Gen Z's fearless approach to dating
tinder valentines day By Ad Nut

From fleeting sparks to enduring romances, Tinder's latest Valentine's campaign for the region promises a connection for all.

Tinder empowers a woman to swipe right on new bonds and experiences
ad campaign tinder By Campaign India Team

Tinder has rolled out a campaign 'you up' as a part of its global message 'it starts with a swipe' to redefine the narrative around dating by exploring the possibilities that extend beyond the search for 'the one’.

Behind the campaign: Tinder helps singles overcome relationship-related tattoo regret
tinder weber shandwick By Laura Wilkinson Rea

Laura Wilkinson Rea, senior director of communications at Tinder, Northern Europe, discusses the bold recent campaign for the dating app.

Tinder partners with Mean Girls’ Jonathan Bennett to fight toxic online dating behaviors
tinder By Bailey Calfee

Get in, loser – it’s (almost) October 3, and we’re fighting romance scams.

Tinder’s new global campaign celebrates how Gen Z connects
tinder By Sabrina Sanchez

The campaign shows the diversity of relationships and connections that Tinder facilitates.

Tinder India captures the mind of the fickle-minded youth
dating tinder By Campaign India Team

Watch the film conceptualised by Lowe Lintas here

How dating apps master the art of marketing matchmaking
apps dating tinder By Matthew Keegan

We explore how dating apps set themselves apart in a crowded space and manage to beat Cupid at his own game.

Tinder broaches the topic of consent through 'never have I ever'
tinder By Campaign India Team

Watch the film conceptualised by The Script Room here

Tinder India unveils a diverse set of dating stories through the journey of firsts
dating tinder By Campaign India Team

Watch the films conceptualised by the in-house team here.

Tinder India swipes right on the idea of consent
india tinder By Eularie Saldanha

The film features several stories of couples to help people understand the concept of consent, which goes way beyond just physical intimacy.

Tinder brings back Cannes Lions-winning interactive experience
72andSunny cannes lion tinder By Fayola Douglas

“Swipe Night” will be a mystery-solving adventure.

Tinder promises 'friends with benefits' (but not the kind you're thinking of)
thailand tinder By Ad Nut

Get your mind out of the gutter, a funny campaign by Wunderman Thompson urges.

Tinder fills India ad with hopeful meet-cute moments
bbh india tinder By Ad Nut

A new campaign from BBH India focuses on the heady mixture of trepidation and hope involved in a series of first meetings, and it's inspired by real users of the app.

Tinder assigns creative mandate to Leo Burnett in India
dheeraj sinha Leo Burnett tinder By Campaign India Team

Account won post a multi-agency pitch

Tinderfication: The power of the swipe
apps marketing tinder By Nelise Doornenbal

How Tinder is transforming the way we search for love, fashion and beauty.