In Google's latest, a dad attempts to bond with his teen by embracing Le Serrafim fandom with help from AI tools. Ad Nut is intrigued, mildly impressed, and profoundly grateful to raise squirrel offspring instead.
True
72andSunny
Ad Nut stans Google and K-Pop (briefly), then scampers back to safer branches
72andSunny
ai overviews
google
just ask google
kpop
le sarrafim
AFL invites a younger generation to the world of 'pigeon interference' and 'legendary speccys'
72andSunny
afl
72andSunny and the AFL celebrate football fandom in Australia while trying to woo a younger audience.
Lego Group recruits 72andSunny creative lead as global creative director
72andSunny
lego
Lego, which recently concluded an 18-month media agency review, also appoints Mother's Marina Banks to operations role.
Forsman & Bodenfors to combine with 72andSunny in Singapore
72andSunny
Diageo
stagwell
Combined agency will operate as Forsman & Bodenfors led by Po Kay Lee while 72andSunny leaders Ida Siow and Johnny Tan will move on to new opportunities.
Google touts Pixel 6's ability to take pics of non-white people
72andSunny
australia
dei
google
inclusion
An ad introducing the device to Australia, by 72andSunny, focuses on its more inclusive photo capabilities.
Online retailer deploys Devo to verbify its name
72andSunny
australia
In a campaign by 72andSunny, MyDeal tries to use a classic earworm to its advantage.
Package deliveries and wombat incursions caught on camera
72andSunny
australia
google
murderous beasts
72andSunny's new campaign for Google's Nest products also includes an embarrassed cat and a clumsy dog.
Tinder brings back Cannes Lions-winning interactive experience
72andSunny
cannes lion
tinder
“Swipe Night” will be a mystery-solving adventure.
Carousell wants you to know it has 'every kinda thing'
72andSunny
philippines
singapore
In a campaign by 72andSunny Singapore, the online marketplace seeks to make itself known for providing more than small-ticket used items.
Optimism 2.0
72andSunny
advertising
72andSunny's APAC CEO believes it's time for the ad industry to encourage clients to loosen up and help usher in a new era of optimism.
MDC Partners organic revenue drops but profits rise in Q1
72andSunny
earnings
Healthcare, consumer products and financial services drove growth.
Shipping service Sendle pays tribute to those with side hustles
72andSunny
A campaign by 72andSunny Sydney, launching in Australia and the US, takes inspiration from real and quirky Sendle customers.
Take a trippy journey, courtesy of Photoshop
72andSunny
adobe
72andSunny's new TVC for Adobe is worth a watch, even if it lacks representation (according to our resident ad nut).
Coca-Cola takes poetic approach in post-Covid search for purpose
72andSunny
cocacola
Created by 72andSunny Amsterdam, “Open like never before” stars George the Poet as he performs a piece calling on the public to look at the world in a different light.
The Super Bowl ad so awful we just can't 'Let it go'
72andSunny
super bowl
A Game of Thrones star sings a Disney song (yes, THAT Disney song) for Audi. But what in the world are we supposed to be letting go of?
72andSunny Amsterdam wins Audi global creative pitch
72andSunny
creative
pitch
The agency will launch the brand's campaign in early 2020.
The social virtue of selling your unwanted stuff
72andSunny
THE WORK: 'Everyone wins' for Carousell by 72andSunny Singapore.
Carousell launches new brand identity
72andSunny
branding
Carousell keeps the 'Kodak carousel' inspiration for its logo, but adds a bolder font and a letter 'C', while it references five core values.
Behold the power of Ikea's 'Fönster'
72andSunny
It's not just a white logo on a transparent background, you silly person.
Adidas names 72andSunny global creative agency for sports
72andSunny
adidas
Adidas on Wednesday announced it has tapped 72andSunny as its global creative agency for its Sport Performance line. The German sportswear giant said the Los Angeles agency will handle campaigns with a strategic focus on soccer, running, basketball and women’s sports.
Top 10 pay-TV promos
72andSunny
advertising
BBDO
campaign
hbo
top 10
Whether for branding or to drive tune-in for appointment to view programming, television’s in-house creatives and their agencies produce some truly entertaining spots to promote their channels. Big budget or small, global or local, we asked the region’s networks to submit their best promos, here are ten of the best.