72andSunny and the AFL celebrate football fandom in Australia while trying to woo a younger audience.
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afl
Vizeum wins AFL Media
afl
After an extensive pitch process, the Australian Football League (AFL) has appointed Vizeum to manage all its media strategy, planning and buying duties.
NAB recruits fans to provide multilingual commentary for AFL final
afl
SYDNEY - NAB (National Australia Bank) is aiming to provide live commentary of this year's Toyota AFL (Australian Football League) Grand Final in 10 languages—with consumers not only helping to choose the languages but also providing the live commentary at the event.
Carlton Draught launches ‘Draught pick’ AFL app
afl
With Clemenger BBDO Melbourne, century-old beer brand Carlton Draught is aiming to engage with football and beer fans through a new ‘Draught pick’ app during the Australian Football League (AFL) season.
CASE STUDY: Re-branding the Mars Bar in a vote of confidence for Tasmanian football
afl
case study
confectionery
fmcg
mars
Mars set out to revitalise its presence in Tasmania by putting its flagship brand firmly behind the regional football team.