Ramadan: A month of fasting, a marketing feast
The holiest month on the Muslim calendar also marks a buying boom. How can brands market in Muslim countries without forgetting the spirit of the season?
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Ogilvy & Mather CEO Miles Young to depart agency for Oxford
Miles Young, global CEO of Ogilvy & Mather, will leave his position after 32 years with the agency to take a role with Oxford University, his alma mater.
Updated: Visa picks Starcom to run global media account
GLOBAL - Visa has awarded Starcom Mediavest Group its $200 million global media account following a competitive pitch.
Ogilvy & Mather names Ben Richards global strategy chief
NEW YORK - The new worldwide chief strategy officer, leading business transformation, tells Campaign how he'll integrate complex strategies on a global scale.
Adidas names 72andSunny global creative agency for sports
Adidas on Wednesday announced it has tapped 72andSunny as its global creative agency for its Sport Performance line. The German sportswear giant said the Los Angeles agency will handle campaigns with a strategic focus on soccer, running, basketball and women’s sports.
MediaCom appoints Toby Jenner worldwide COO
GLOBAL - MediaCom on Monday announced it has named Toby Jenner worldwide chief operating officer.
A branding blitz? China picks up American football
HONG KONG AND NEW YORK - In an innovative deal with US backers, China has opened its doors to a new American-style arena football league that could put opportunities in play for brands on both sides of the Pacific.