In an AI-driven industry, FCB's Group CEO for South Asia sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.
True
dheeraj sinha
The future belongs to the curious
dheeraj sinha
FCB India's Dheeraj Sinha on commanding agency results and self-respect
dheeraj sinha
Leo Burnett
Marking one year in his role as CEO of FCB Group India and South Asia, Sinha sits down with Campaign to discuss building a culture of “swag, not arrogance," his intense leadership style, and empowering young talent.
Rohit Ohri retires from FCB
dheeraj sinha
fcb
Ohri spent eight years at the helm of FCB Group India before being elevated to FCB global partner, and worked closely with global CEO, Tyler Turnbull.
Dheeraj Sinha joins FCB as group CEO India & SA; Rohit Ohri elevated to global role
dheeraj sinha
Sinha will join in November from Publicis Groupe.
PepsiCo India appoints Leo Burnett to handle creative
dheeraj sinha
Leo Burnett
pepsico
Publicis
The account was won following a multi-agency pitch.
Dheeraj Sinha appointed chairperson at BBH India as Subhash Kamath moves to advisory role
dheeraj sinha
publicis groupe
Sinha, who has been appointed as chairperson of BBH India, will continue as CEO and CSO of Leo Burnett, South Asia
How brands can tell better stories at scale
dheeraj sinha
ravi santhanam
CMOs from P&G, Spotify and HDFC were part of a panel moderated by Leo Burnett's Dheeraj Sinha on day two of Spikes Asia X Campaign
Ad wars: Why one upmanship in advertising makes for great headlines
arvind rp
asci
dheeraj sinha
Leo Burnett
parle
With brands taking digs at competitors openly, Campaign dives in to find out the reason, the impact, the legalities and whether brands wars are in for the long haul…
Will Big Bazaar's new ownership mean big brand success?
dheeraj sinha
Leo Burnett
Experts believe that brand Big Bazaar can only get stronger under Mukesh Ambani by pairing an iconic brand with Reliance Retail’s powerful back end systems.
Tinder assigns creative mandate to Leo Burnett in India
dheeraj sinha
Leo Burnett
tinder
Account won post a multi-agency pitch
Grey hires Dheeraj Sinha as consultant to head planning for South and Southeast Asia
dheeraj sinha
Sinha was previously regional planning director, Asia, at Bates India.
Dheeraj Sinha to leave Bates after seven years
dheeraj sinha
india
MUMBAI – Dheeraj Sinha, Bates’ India-based regional planning director, has resigned from the agency.
WPP agency bates drops ‘141’ as part of latest rebranding
dheeraj sinha
wpp
ASIA-PACIFIC - Bates is undergoing a number of changes in an effort to rebuild its brand and strengthen its offering, both internally and to clients.
INSIGHT: Access brands talk to the Indian consumer
dheeraj sinha
piyush pandey
Certain domestic brands have managed to tap into commonality among consumers by taking a simplified approach.
Bates 141 promotes Dheeraj Sinha to regional role
dheeraj sinha
media
ASIA-PACIFIC – Bates 141 has promoted India chief strategy officer Dheeraj Sinha to regional planning director.
Where are Asia's challenger brands?
apple
brands
dheeraj sinha
marketing
Virgin, Apple and Avis all began as small players and created value and goodwill in the market based on their status as a challenger to the dominant brand in their respective categories.
AME: Bates & Virgin Mobile on building a youth brand in India
case study
dheeraj sinha
SHANGHAI - India's Bates 141 and Virgin Mobile are due to present the award-winning case study tracking Virgin Mobile's path into the country's youth market at this year's Asian Marketing Effectiveness (AME) Festival held on 24 & 25 March in Shanghai.