Diversity in APAC marketing and comms: Enough lip service
It’s time the industry stopped talking about diversity in the workplace and actually started to make it happen.
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CHINA INNOVATION 2014: China's consumers: more diverse, more demanding and open to brand innovations.
Us vs them: Asian brand nationalism
Rising protectionist sentiment worldwide is sparking fresh tensions. Asia is not immune—and neither are the big brands.
How Asia's ecommerce giants are burnishing their brands
Global ambitions and investor pressure prompt internet firms in China and India to change advertising tactics, writes Clarissa Sebag-Montefiore.
Luxury: Licensing loses appeal over perception gaps
Apparel companies are abandoning the licensing model, as they seek to align their brand with a global image.
Brand consultants battle for complete customer-experience package
Once limited to product, packaging or logo design, agencies are now eyeing all aspects of the customer experience.
Luxury goods: The end of ostentation
Across Asia, the appetite for flash luxury is waning. The future belongs to the brands that can balance style with subtlety.
INSIGHT: Access brands talk to the Indian consumer
Certain domestic brands have managed to tap into commonality among consumers by taking a simplified approach.
China’s next export boom: Innovative brands
‘Made in China’ is undergoing a revolution with world-leading innovation opening new doors. But even the best brands need strong marketing.
New balls and rules for Asia, please
Sports organising bodies and entrepreneurs are stepping up to the plate to deliver new formats and fast-paced tournaments that will engage today’s connected Asian audiences.
New ball game: Can consultancies simply buy creativity?
Accountancy and consultancy firms are snapping up creative and design agencies in an aggressive move to eat adland’s lunch. But can they bridge the cultural divide?