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parle

Parle tops India’s FMCG rankings for 13th consecutive year: report
Britannia kantar parle worldpanel brand footprint india By Campaign India Team

Meanwhile, Britannia, Amul and regional players like Haldiram’s and Balaji up the competition.

India's Republic Day 2021: Brand work that caught our attention
parle By Campaign India Team

View the work here from Benetton, LG and MTV.

Ad wars: Why one upmanship in advertising makes for great headlines
arvind rp asci dheeraj sinha Leo Burnett parle By Eularie Saldanha

With brands taking digs at competitors openly, Campaign dives in to find out the reason, the impact, the legalities and whether brands wars are in for the long haul…

Maxus India secures planning and buying for Parle
fmcg india parle By David Blecken

MUMBAI - Parle, India's largest manufacturer of biscuits and confectionary, has appointed Maxus to handle its media planning and buying business.

LMN | Lost Bushmen | India
campaign fmcg india parle campaign fmcg india parle

LMN, Parle Agro's lemon flavoured beverage, will satisfy your thirst this summer with five hilarious television commercials as part of a campaign titled 'Lost bushmen'.

Frooti | Juicy Mango Surprise | India
campaign fmcg india parle campaign fmcg india parle

Parle Agro's Frooti, the most popular mango drink sold in India, is playing pranks on pedestrians in its latest television campaign 'Mango juicy surprise'.

Hippo | Fight Hunger | India
campaign fmcg india parle campaign fmcg india parle

Indian food and beverage company, Parle Agro, has launched a mass advertising campaign for its snack brand Hippo, launched last year, through independent agency Creativeland Asia.

Parle | Monaco Smart Chips | India
campaign fmcg india parle campaign fmcg india parle

Snacking can be healthy too according to Parle Products, which has entered the health snacks category with Monaco Smart Chips.

Parle Krackjack | Duality | India
campaign fmcg india parle television campaign fmcg india parle television

One of India's largest biscuits manufacturer Parle Products is promoting the re-branding of its sweet and salty Krackjack line on Indian television.

LMN | Lost Bushmen | India
campaign fmcg india parle campaign fmcg india parle

LMN, Parle Agro's lemon flavoured beverage, will satisfy your thirst this summer with five hilarious television commercials as part of a campaign titled 'Lost bushmen'.

Frooti | Juicy Mango Surprise | India
campaign fmcg india parle campaign fmcg india parle

Parle Agro's Frooti, the most popular mango drink sold in India, is playing pranks on pedestrians in its latest television campaign 'Mango juicy surprise'.

Parle Products hires digital agency Digital Law & Kenneth in India
digital fmcg india parle By Jane Leung

MUMBAI - India's biscuit and confectionary giant, Parle Products, has appointed digital marketing agency Digital Law & Kenneth for its entire products portfolio.

Hippo | Fight Hunger | India
campaign fmcg india parle campaign fmcg india parle

Indian food and beverage company, Parle Agro, has launched a mass advertising campaign for its snack brand Hippo, launched last year, through independent agency Creativeland Asia.

Parle | Monaco Smart Chips | India
campaign fmcg india parle campaign fmcg india parle

Snacking can be healthy too according to Parle Products, which has entered the health snacks category with Monaco Smart Chips.

Parle Krackjack | Duality | India
campaign fmcg india parle television campaign fmcg india parle television

One of India's largest biscuits manufacturer Parle Products is promoting the re-branding of its sweet and salty Krackjack line on Indian television.