The account is worth an estimated US$15 million in billings for the GroupM agency.
Parle holds a 40 per cent share of the domestic biscuit market, and a 15 per cent share of the confectionary market in the country. Its products include Parle-G, which claims to be the world's biggest-selling biscuit.
The appointment follows Maxus' win of L'Oreal's $40 million account, also in India, earlier this week.
In May, Maxus India was appointed agency-of-record for financial services company Manappuram. The wins represent a combined growth in business of over 25 per cent for the agency.
